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Business Plan
Executive Summary
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Introduction
Importantly:• Be clear and concise• Complete all sections• Limit response to 1 slide per Topic (2 max)
Welcome to the Open CourtBusiness Plan Executive Summary Template!
Please complete this Business Plan template for your presentation at Open Court.
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Topic Areas
1.Company Background
2.Executive Summary
3.Management Team
4.Customers, Segments & Needs
5.Market, Channels, Internet
6.Value Proposition, Your Solution
7. Competition / Barriers to Entry
8.Risk Factors
9.Brands & Go-to-Market Strategy
10.Pipeline & Infrastructure
11.Financial Overview
12.Funding Sought – Use of Funds Summary
13.Alliances or Partnerships
14.Intellectual Property
15.Manufacturing, Quality, Regulatory
16.Exit Strategy
17.Final Thoughts – Additional Information
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Company Background
> Company Name– Company Name– Type of legal entity (check box), date incorporated– Web site Address
> Leadership– Key Managers: Names, Titles
> Primary Contact Information– Key Contact: Mailing/e-mail address, phone #’s
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Executive Summary
> Brief Company (Product or Service) Description• What is your product or service?• Stage of development• What is unique or distinct?
> Funding Request• Dollar level of funding requested• Use of proceeds
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Management Team
> Management Team • Key personnel (as a group)• Highlight collective industry experience• Past successes• Summarize key equity ownership• Capital contributed by management team
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Customers & Needs
> Who Is Your Customer (User)?• Demographics• Motivations (why buy product?)• What are their needs or unmet needs?• How frequent?• In what situations or context?
> Market Research• Any market research or independent validation• Describe
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Market, Channels, Internet
> Market Definition & Size• Describe market• Current product/service choices• Market size• Market potential
o Revenue potentialo Growth rate
> Channels• Where are products/services available?• How are they distributed?
> Internet• What is the role of the internet?• What are influential web sites?
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Value Proposition – Your Solution
> Your Solution (Product & Service)• How does it solve the customer problem?• What gives your company a competitive edge?
> Unique Reason Why• What makes your business unique?• How can this be sustained/insulated?• What is the expected lifecycle of your product or service?
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Competition / Barriers to Entry
> Major Competitor A:• Market Share (%, $)• Advantage:• Vulnerabilities:
> Major Competitor B:• Market Share (%, $)• Advantage:• Vulnerabilities:
> Barriers to Entry• How will you discourage new competition?
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Risk Factors
> What are the primary risk factors?• Changes or shifts in technology• Government or regulatory policies• Labor market conditions• Business climate changes• Product liability• Computer crime• Other
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Brand & Go-to-Market Strategy
> Brand Name• Brand Name
> Go-to-Market Strategies – How will launch grow or expand your business?• Strategy #1:• Strategy #2:• Strategy #3:
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Product Pipeline & Infrastructure
> Product/Service Pipeline• What other products/services are in development?• Technology• Time to market• Cost to complete development
> Infrastructure• Existing sales force• Accounting & financial systems• Office or production space• How do you plan to expand your workforce?
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Financial Overview
> Projected Revenues and Expenses• Table format – past 3 years, 3-5 years projected• Gross margins, operating margins (% of revenues) • When will company break even in terms of profitability
and cash flow?
> Balance Sheet• Cash on hand• Debt
> Capital Requirements• Equipment (internal or outsourced)• Intellectual property (patents or other)
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Funding Sought - Use of Proceeds
> Funding Request• $ Level requested• Use of proceeds• Pre-money valuation
> Previous Funding • $ Level received• Types of equity/debt financing in place
> Shares Outstanding• # Shares outstanding – fully diluted• Describe any option plans
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Intellectual Property
> Legal Counsel• Name, key contact
> Trademarks or Copyrights• Name, date issued
> Patents• Brief description, status• Patent counsel
> Know-how• Briefly describe unique know-how
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Alliances or Partnerships
> What alliances or partnerships have you entered?• Joint ventures• Marketing alliances• Licensing arrangements• Selling/distribution agreements• Channel partnerships• Software agreements• Other
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Manufacturing, Quality, Regulatory
> Manufacturing• Where is product manufactured?• Cost of goods analysis
> Quality• Quality control requirements/status• Quality assurance requirements/status
> Regulatory• Any regulatory approvals required?• Permits/licenses required?
Only complete this page if your business idea is a product, not a service.
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Exit Strategy
> What are your probable exit scenarios?• IPO• M&A possibilities• Potential targets• Timing• Price
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Final thoughts
> What have we forgotten?
> Add anything else you believe would be helpful.
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Thank You!
Upload your completed document at the How To Apply page of www.OpenCourt.biz
Open Court Contact Information:Beth [email protected]: 610-336-0514