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What is a concept?
- Draft
- Category (käsite)
- Idea
- Collection of ideas, a logical entity
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Concept design
Idea -> concept -> concept plan
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Concept design in different fields of design
1) digital media
2) industrial design
3) game design
4. film and tv-production
5) advertisement and marketing
6) spatial design
1. Concept plan
2. Prototypes
3. Plan for production
4. An idea of a production
5. Presenting a product for sale
6. An idea of a new construction
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Concept design project 1. Definition: goals, strategy, resources
2. Background information: use, history, benchmarking etc
3. Ideation: brainstorming
4. Planning the structure: information architecture, usability
5. Concretization
6. Realization
7. Feedback, iteration
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Concept design is the most important stage
Concept design launches the project
Concept design is the most important stage for the success of a project, realization in theory: thinking it out beforehand
If later realization does not “work” even if it is carried out with care, it is the concept that is a failure
Importance of testing the concept: user-centered approach, scenarios
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Good concept design
Is sufficiently broad in scope: - employ all potentialities, broad knowledge is vital - also strategic planning in view - god concept designer knows a little about everything/ works in a team
Is well documented and articulated
Is unprejudiced and innovative
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A concept plan
Definition - strategic plan - goal - target - promise - challenges - resources - accessibility - basic idea
Background - benchmarking - social context - user research
Content - message - realization - iterations where possible
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Note!
Idea -> concept -> concept plan
Iteration does not mean you ideate for ever: when you’ve moved on, stop ideating!