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Dragon Hall
Business Case
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Dragon Hall
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Dragon Hall
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History & Background
• 1970s a survey of historic buildings recognises the importance of Dragon Hall
• 1983 The Norfolk & Norwich Heritage Trust was formed- restoration, fundraising.
• £400k raised by the trust and £1.4m was secured from HLF
• Refurbishment cost £1.8m
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Development of Dragon Hall
• The aim of the redevelopment project was to• Improve accessibility• Provide new interpretation• Develop flexible spaces for events• New catering facilities• Architects – Lucas Hickman Smith, builders
Bluestone, interpretation PLB
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Dragon Hall following development
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Business Plan
• The original business plan relied on Dragon Hall generating 70% of its income from visitors and 30% from hire activities.
• In 2012 Dragon Hall raised only 5% of its income from visitors/admission but raised
• 35% from weddings • 33% from events, hire and courses• 11% from grants• 6% from shop income,donations & gift aid• 7% from rental income • 3% from formal learning.
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2013 – 2015 Business Plan
• Achieve Accreditation.• To significantly increase income through a
range of revenue streams, external funding and sponsorship in order to become financially sustainable.
• To increase visitor numbers and develop existing and new audiences.
• To improve the volunteer programme in order to attract and retain volunteers.
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Sustainability
• Dragon Hall’s main income stream is weddings.
• This has been achieved over some years and has involved investment in skills, training, equipment and marketing.
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Sources of Income
• Dragon Hall is constantly trying to increase income through other income streams such as events.
• We are looking to increase income through income streams such as music events.
• Grants and trusts – important to Dragon Hall.• Challenges of maintaining a grade I listed
building.
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