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Dressed for Success: The Ultimate Guide To Campaign Management in the Fashion Industry
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Table of Contents
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1. Plan Campaigns
1.1. IMPROVE THE TARGETING OF A CAMPAIGN
Be on Top of Customers’ Needs
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Know Who You Are Targeting
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1.2. REFINE CAMPAIGN MESSAGING
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1.3. LEARN FROM COMPETITORS
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2. Run Campaigns
2.1. AMPLIFY THE EFFECT
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2.2. FINE-TUNE CAMPAIGNS IN REAL-TIME
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3. Measure, Optimize, Report
3.1. TRACK GENERATED BUZZ
3.2. TRACK CHANGES IN BRAND PERCEPTION
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3.3. COMPARE CAMPAIGNS
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3.4. CALCULATE ROI
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3.5. SHARE RESULTS
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Conclusion
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