Drive Business Outcomes for Big Data Environments
Session ID 14PT
Cisco Data Virtualization Business Unit
Bob Eve, Director
Big Data Business Opportunities
“High-volume, velocity and variety information
assets that demand cost-effective, innovative
forms of information processing for enhanced
insight and decision making.” -Gartner
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
How Much is a 1% Change Worth?
1% Reduction in
Customer Churn
6% Increase
in Profits
8.7%
Increase in Operating
Profits
5% Increase in Profits
25% Retention
Improvement*
1% Increase in Customer
Satisfaction
1% Improvement in Average
Selling Price
*Sourced from Gartner
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
What Changed?
5
15+ billion permanent
50+ billion intermittent
30+ billion permanent
>200 billion intermittent
2011 Internet-connected Things 2020 Internet-connected Things
Content & Services via Connected Products
Biometrics Smart
Cities
Building & Infrastructure Management
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
What Is Your Big Data Opportunity?
6
Other Businesses
Business Leaders
Busin
ess O
utc
om
es
Data
• Customer Profitability
• Faster Time to Market
• Cost Reduction
• Risk Management
• Compliance
• Business & IT Agility
Business Outcomes
Leading Businesses Use Data to Drive Better Business Outcomes
Big Data Integration Challenge
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Big Data Integration Challenge
How Does the Business Leverage All the Data?
Cloud Data
Sources
Big Data / IoE
Sources
Traditional Data
Sources
With Data Silos, Data Is Now Distributed Everywhere
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Data Virtualization Solution
Cisco Data Virtualization (on UCS)
Analytics Business Intelligence
Unified, Business-friendly View Of All Data for Better Business Outcomes
Cloud Data
Sources
Big Data / IoE
Sources
Traditional Data
Sources
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Data Virtualization: Reduce Portfolio Risk Barclays
• Federated market, on-line and historical credit market data across 89 sources
• Historical data moved to Hadoop for immediate access and analysis
• Improve management of
fixed income portfolio
risk by extending
algorithms to historical
data
Real-time market
data
Online data (30 days
/ 400 million
records)
Historical data on
tape (30 days to 5
years data)
Solution Impact on Customer Customer Challenge
• Better risk management of fixed income portfolio
• Saved over $1M in development costs using SQL vs. MapReduce
• Utilized Hadoop for price of tape
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Data Virtualization: Optimize Upstream Business Global Energy Firm
• “Single Source” with Cisco Data Virtualization for easy access to
30+ subject areas
650+ standard entities
45+ source systems
• Seeking an
integrated, holistic,
view of exploration
and production
asset data to
optimize upstream
business
Solution Impact on Customer Customer Challenge
• 30-40,000 business queries per day
• 50% less costly than legacy solutions saving $2M per year
• 3x faster time to solution for new applications
• 80% data object reuse
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Data Virtualization Business Benefits
5-10x
Faster
Up to 75%
Cost Savings
Higher Impact Empower people to achieve better
business outcomes with instant access to
all the data they want, the way they want it.
More Agile Respond faster to your ever changing
business conditions and analytics/BI
needs.
Less Expensive Data virtualization’s streamlined
approach reduces complexity and
saves money.
Cisco Data Virtualization
Analytics Business Intelligence
Immediate
Access
Better Business Outcomes, Faster, For Less
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Closing Thought
13
Other Businesses
Business Leaders
Busin
ess O
utc
om
es
Data
• Customer Profitability
• Faster Time to Market
• Cost Reduction
• Risk Management
• Compliance
• Business & IT Agility
Business Outcomes
Remember the Fourth V – Value!
Thank you.