Download - Drive Less Challenge Next Steps
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MENLO PARK MENLO PARK DRIVE LESS CHALLENGEDRIVE LESS CHALLENGE
Menlo Park Green Ribbon Citizens’ CommitteeAdina Levin
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Drive Less Challenge
Goal: friendly social competition to reduce greenhouse gas emissions
2009 Pilot - experiment at a local scale
2010 Expansion - scale to multiple communities, more deeply per community
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In 2005, the community of Menlo Park emitted approximately 491,054 metric tons of CO2e• 45.8% from vehicles on roads and highways• 30.1% from energy use in commercial and
industrial buildings• 11.4% from energy use in residences• 8.5% from the closed Marsh Road Landfill• 3.6% from solid waste generated by Menlo
Park homes and businesses• 0.4% from municipal government operations
Single biggest source of carbon emissions…
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Community incentives
Role models & norms
School, work Neighborhoods Faith communities Community
sponsorship Shop locally
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Friendly social competition… Participate with school, work, neighborhood, faith
community 1 week after earth day, go online and log your trips
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Getting kids engaged… Oak Knoll School - 28 participants, 143 trips Out of bike rack space
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City role model All 5 city council members City employees - 8 participants, 41 trips The mayor and the bus rack
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Neighborhoods & Faith Communities
Willows - 8 participants, 95 trips
Congregation Etz Chaim - 5 participants, 44 trips
Lighting the way
Image source: http://www.flickr.com/photos/videolux/3007141810/
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Local business sponsorsLocal business sponsors
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Overall Results
Over 120 participants Nearly 500 green trips Over 5000 green miles Equivalent of 17 cars off the road If everyone did this… 15-20% of
transportation emissions
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Next steps - improve and scale
Scale - deeper into Menlo Park, broader to neighboring communities
Go from 120 participants to 2400 participants Involve 3 other communities in Bay Area (targets
Palo Alto, Mountain View, Burlingame, Los Altos, Redwood City)
20K green trips, 200K green miles Grant sponsorship to fund scale (targets:
commute.org, Sustainable SV or SM, etc.)
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Next steps - improve & scale
Version 1 - minimal cost• SurveyMonkey to log trips & calculate results
Logging was awkward Results only at end Couldn’t see others
• Volunteer website to share stories, list sponsors
Not integrated with logging app Not social
• Community outreach narrow• Menlo Park focus with some neighboring
communities
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How to improve
Easier to use, more responsive• More responsive trip logging• Immediate results - more feedback,
more fun Better social networking
• Visibly participate with social groups• Reach out through Facebook, Twitter
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How to improve
Deeper community outreach• Deeper outreach to schools, workplaces• Templates for easier volunteering
Additional communities• Toolkit to adopt per community• Needs local team & outreach
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Requirements: Interactive
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Organization
Chair and coordinating committee How to: toolkit Roles per city
• Publicity - press and social media• Community outreach (schools,
workplace, neighborhoods, faith)• Sponsorship - prizes, financial support