Download - Drive your honda with dream
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Drive Your Dream with Honda
Presented by Xueyiting Li
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Multinational corporation manufacturer of automobiles, motorcycles and power engines.
Power of dream: your dream is our dream —HondaQuality and innovative products Broad range of initiatives: youth, education, science and technology.
What is Honda?
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Our Target and Message
Honda’s Target:Young familyBig Idea: Be the best choice for family providing reliable and quality products
#Drive Honda for every family trip
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#Drive to beach with friends
Our Target and Message
Honda’s target: young generationBig idea: Be the best for young generation providing economic and quality products
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Internet & Mobile Marketing
Honda website: useful and mobile friendly for current and future
customers
Mobile Apps: HondaLink, HondaLink App Launcher— for Honda owners
to use car dashboard access to Internet content without carrying
phones
What Honda did
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What Honda did
Social Media
Facebook: 3762221 people like
Twitter: 668K followers
Instagram: 439K followers
Youtube: 110K followers
Pinterest: 12.9K followers
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Internet Marketing
Improve search engine ads: provide related and valuable links to customers.
Make Honda website simple, easy and friendly usedBuild a “Quick links” or “Guide Links”Use blog to communicate with people
What Honda needs
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Social MediaCommunicate with people moreProvide various content Adopt young social media
What Honda needs
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–Larry Wall American Programmer
Born 1954
“I still drive my 1977 Honda Accord.The
part is almost all worn off.It’s still running.”