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Using LinkedIn & social media to save time & grow your business
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What do you want to achieve this year?
More customers & more quality drivers?
Raise your company’s profile?
Improved communication throughout the organisation?
Increased revenue?
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40,000 years ago the first social media update was a cave painting and it read
`We hunted and killed today, it was good.’
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Benefits of social media
Sales leads
Raise brand profile
Build relationships
Promote services &
awardsRecruitment
Position expertise
Network & communicate
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What is LinkedIn ?
Business network based on 3 degrees of separation
Build relationships, get referrals, network with previously unobtainable contacts
100 million global & local users
UK – fastest growing region with 6m + members
Huge free sales & recruitment data base
Global shop window
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LinkedIn – your global shop window
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Who else has been to your “shop”?
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Groups
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Advanced Search
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Advanced Search
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Facebook – creating ambassadors
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What is Facebook ?
Social media site - 600 million active users – 70% are outside of the US
Create a community of ambassadors who will refer your services
Objective – create a community that you serve
Share news, information, hints, tips, competitions & show the human side of your business
30 billion + pieces of content (web links, news stories, blog posts, photo albums) shared each month
3rd most trafficked website after Google and Yahoo
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Twitter – build relationships online
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What is Twitter?
Twitter is a social ‘messaging ‘ tool
It enables you to send & receive short messages of 140 characters called ‘tweets’
A mix of ordinary conversations – chit chat, useful content & explaining how you can help
Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
Ask & answer questions. RT others. Givers gain
On average, 140 million tweets are sent per day from 200 million users
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Engage, build relationships, don’t sell
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Do’s & Don’tsDo – be authentic. Social media is publishing
Do – Research candidates but don’t use the information to discriminate
Do – think about how you separate your work persona from your weekend persona
Don’t - tweet/post negative statements
Do – Listen, research, offer solutions & expertise
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Ensuring you grow your business through social media
Goals
Right strategy
Success
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Social media allows you to...
Create more sales leads and do more business
Strengthen your brand
Position yourself as an expert and be of value to others
Network with millions of businesses – either locally or globally
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How else Linked2Success can help you grow your business
Create a social media strategy & policy that is right for your business
Facebook - Twitter seminars, workshops & strategy
Individual or team coaching sessions, seminar and conference speaking
LinkedIn hands on open workshops
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Next steps for LinkedIn
Build your 1st degree network to at least 70 connections (friends, colleagues, associates, clients etc)
Join up to 50 LinkedIn groups to expand your network & network with relevant industry contacts
Use ‘Advanced search’ or LinkedIn groups to find further relevant business contacts
Invite connections using a common point of reference (shared group, chamber, interest/hobby)
Provide your contacts with useful information or help them in some other way
Arrange to meet and discuss business
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Next steps for Twitter
Observe how others tweet & interact
Ask & answer questions. RT others. Givers gain
Do not just spam advertise and blurt out marketing messages
Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
Tweet a mix of ordinary conversations – chit chat, useful content & explaining how you can help
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Next steps for Facebook
Create your Facebook page with upbeat & interactive content Leverage your existing contact list – ask them to like your page
Post engaging content once a day – hints, tips, news, links
Encourage fans to post content & to ‘like’ & comment on your posts
Build relationships with those who respond & encourage them to promote your business