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Driving Revenue from
the 95%
Jerome Grateau
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95%
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It’s a Multi-Screen World
Glass
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And Users Are Already There
Source: Google Multiscreen World Study
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They Are Using 1 to 5 Apps Daily
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And They Are Ruthless
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Time to Drive Revenue
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There are many ways to monetize
FreemiumUser pays for
additional functionality
In-app
purchaseUser purchases digital
goods within the app
Paid
downloadsUser pays a fee
to download
AdvertisingUser clicks on ads
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Understand and Analyze Your Users
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Build an Ad Strategy From the Start.
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Optimize Your Advertising Strategy
Improve the user
experience for free
ad-supported apps
by respecting
consumers’ ad
preferences
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High-quality ads
No fuss, no muss More interstitial fill
Improved click-
through
rates and RPM
App Promotions Interstitials
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•
• Pay only for genuine engagement.
• High-quality ads from premium
advertisers.
• High viewing rates, lower
abandonment rates and greater
monetization.
• Great user experience: users are in
control.
Bring Video Ads to Your App
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MediationManage traffic from many ad networks
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Ad networkC
Mediation
Download our free game!
Manage traffic from many ad networks
Google Confidential and ProprietaryGoogle Confidential and ProprietaryD
irect &
ind
irect
sa
les m
an
ag
em
en
t
Ad
tra
ffic
kin
g
& d
eliv
eryInventory
management
& forecasting
AdServing Across Your Apps
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In-App Purchases - taking away friction
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25%
Visited a Retailer’s
Website
17%
Visited a Store
17%
Made a Purchase
7%
Called a Business
mobile triggers
additional actions and
conversions
Why Advertisers Should Care
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+3.5 billion ad requests received by
AdMob every day
+350 million of connected mobile devices
+300k applications connected to AdMob
Why work with Google?
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Make The First Move
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Thank you
Google Confidential and Proprietary
Revenue Distribution in the Israeli
App Market Among those with apps
on the market
Are You Driving Revenue?