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THE ROLE OF COMMUNITY R DIO
IN DEVELOPMENT OF RUR L COMMUNI
TYFUNCTIONING AS A PUBLIC RELATIONS TOOL
WITH SPECIAL REFERENCE TO
THE PUDUCHERRY STATE
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HISTORY OF COMMUNITY RADIO IN INDIA
In India the campaign to legitimize community radio began in 1990s.
Only educational radio stations were originally permitted.
Anna FM was India's first campus "community" radio station. Launchedon 1 February 2004, it is run by the EMRC.& all programmes areproduced by Media Science students at Anna University.
On 16 November 2006, the government of India implemented newCommunity Radio Guidelines, which permit NGOs and other civilorganizations to own and operate community radio stations.
About 4,000 community radio licenses are being offered across India.
30 November 2008, the Ministry of I & B had received 297 applicationsfor community radio licenses and 38 were operational.
Cont
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HISTORY OF COMMUNITY RADIO IN INDIA
The first community-based radio station licensed to an NGO was
launched on 15 October 2008, when SANGHAM RADIO in Pastapurvillage, Medak district, Andhra Pradesh state went on the air at 11:00 amon 90.4 MHz, is licensed to the Deccan Development Society.
The second NGO-led community radio station in India was launched on23 October 2008 at Taragram in Orchha, Madhya Pradesh state. Named
RADIO BUNDELKHAND after the Bundelkhand region of central Indiawhere it is located, the radio station is licensed to the Society forDevelopment Alternatives. Radio Bundelkhand also broadcasts on 90.4MHz for four hours a day.
Grant of Permission Agreements (GOPA) in 2009,for 62 community radio
stations.
Community Radio SARANG on 107.8 is managed by the MangaloreJesuit Educational Society and run by St. Aloysius College, Mangalore.
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HISTORY OF COMMUNITY RADIO IN INDIA
January 2005 ,BANASTHALI RADIO was the first community radio
station licensed in the state of Rajasthan as a campus radiostation for students
To create a common platform for the local communities of Supiin Uttarakhand, TERI launched KUMAON VANI, a communityradio service, on March 11, 2010
Krishna Kanta Handiqui State Open University, Guwahati, Assam,aired the first programme on 28 January 2009 as anexperimental broadcast.
JNAN TARANGA (90.4 FM), the first community radio service in
northeastern India, began regular broadcasts November 20,2010.
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COMMUNITY RADIO POLICY
Any not-for-profit "legal entity" except individuals, political parties, criminal and
banned organizations - can apply for a Community Radio license.
Central funding is not available .
To operate a 100-watt radio station, with a coverage area of
approximately a 12-km radius. A maximum antenna height of 30 meters is allowed.
Community radio stations are expected to produce at least 50 percent of their
programmes locally, as much as possible in the local language or dialect. Thestress is on developmental programming, although there is no explicit ban on
entertainment.
News programmes are banned.
The government recently clarified that certain categories of news are permitted on
radio, including sports news and commentaries, information on traffic and weather
conditions, coverage of cultural events and festivals, information on academic
events, public announcements pertaining to utilities such as electricity and the
water supply, disaster warnings and health alerts.
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COMMUNITY RADIO POLICY
Five minutes of advertising per hour is allowed on community radio. Sponsoredprograms are not allowed, except when the program is sponsored by the governmentat the local or state level.
The Community Radio Forum, India, was registered as a Society and Trust on 26February 2008.
In the meantime, mobile telephone operators have begun to offer commercial
broadcast services over GSM, evading government restrictions built around traditionalconcepts of broadcasting technology,By 1 st July 2010.
The Ministry of I&B announced that 715 applications for Community Radio licenses hadbeen received, including 104 under the old campus-radio guidelines.
231 Letters of Intent were issued.
Grant of Permission Agreements (GOPA) were signed with 102 applicants, and 68community radio stations were on the air. 107 applications were rejected, and 377applications were being processed.
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COMMUNITY RADIO IN PUDUCHERRY
NAME OF RADIO COMMUNITY PROGRAMME
Suryan FM
Sun Network owns two Radio brands: Suryan FM in Tamil Nadu and for otherPondicherry territories Red FM (Suryan FM 93.5). The top slot is a result of a carefullyplanned thoroughly enjoyable, round-the-clock, wholesome entertainment-oriented package and there is a substantial localization of content to retain theregional flavor.
Hello FM Hello FM is the largest network of private FM radio stations in Tamil Nadu and Puducherry.The sound-scpe of Hello FM 106.4 is a reflection of the mood-map of the city.
minute detail has been carefully designed to ensure that it addresses the appropriatemood of the relevant target group at the right moment of the day.
Big 92.7 FM92.7 BIG FM is a nationwide private FM radio station in India owned by Indian businessman
Anil Ambani. It broadcasts at 92.7 MHz (92.7FM).Currently, it covers 45 cities. This is the only
private FM radio station t from Srinagar and Jammu in J& K.
HONY FM ACHARIYA Arts and Science College, Villianur, Pondicherry has started 'HONEY FM 90.8MHz' and working for particular community development like education, health andsanitation, etc. It is also to help students to understand the meaningful relationshipsbetween art and craft and technology so as to enable them to become globallyrecognized media professionals Department owns an FM Radio station and televisionchannel namely 'HONEY FM' helping the students to prepare themselves for the industry
PuduvaiVaani
The Puduvai Vaani is very important Community Radio Station in Puducherry Stateestablished by Pondicherry University with the support of UGC, New Delhi. The full timetransmission was gone on air from 1st January 2009 onwards. Puduvai Vaani has beenstarted with an aim to make awareness among the rural community people to improvetheir nature of life style.
Puduvai Vaani, Honey F.M., Akashvani Puducherry and Karaikal are mainly functioning as community radio inPuducherry State. This community radios are the public broadcaster to awaken, inform, enlighten educate andentertain all section of the people including the programme on women empowerment, communal harmony, foodhabit, health and sanitation, and education. It also brings out the hidden talents of the students in and around theUniversity campus.
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METHODOLOGY
A list of 100 people was selected who were actively involved in
programmes of the community radio.
Among these 100 people, 90 respondents have given responsefor this study.
17 respondents who were working in the Government of Puducherrywere also interviewed.
The data were collected by personal contacts with respondents andby attending Self Help Group meetings and with the help of theinterpreter.
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IMPACT OF COMMUNITY PROGRAMMEON FAMILY SYSTEM
Sl.No IMPACT
DIMENSIONS
CHANGE INDICATORS
YES NO
Nos. Percentage Nos. Percentage
1 Family planningand its importance
70 77.80 20 22.20
2 Change in familyoccupation
25 27.80 65 72.20
3 Dowry has
decreased for thepast few years
59 65.55 31 34.45
4 Knowledge onage of marriagefor boy/girl hasincreased
55 61.11 35 38.89
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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON FOOD HABIT
Sl. No
IMPACT DIMENSIONS
CHANGE INDICATORS
YES NO
Nos. Percentage Nos. Percentage
1 Food habits have changed
in recent past due to
awareness programmes
32 35.55 58 64.45
2 Knowledge about healthy
and balanced diet has
increased
72 80 18 20
3 Consumption of milk and
fruits has gone up due to
awareness
39 43.33 51 56.47
4 Maintaining cleanliness
has increased
75 83.33 15 16.67
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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON EDUCATION
Sl. NoIMPACT DIMENSIONS
CHANGE INDICATORSYES NO
Nos. Percentage Nos. Percentage
1 Started sendingchildren to school
regularly
79 87.78 11 12.22
2 Programmesmotivated boy / girlto go out for higherstudies
25 27.78 65 72.22
3 Girl education hasincreased
50 55.56 40 44.44
4 Children motivatedto go for higherstudies
73 81.11 17 18.89
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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON HEALTH AND SANITATION
Sl. No
IMPACT DIMENSIONS
CHANGE INDICATORS
YES NO
Nos. Percentage Nos. Percentage
1 Awareness programmes
have increased the
knowledge on givenpreventive cares to
children
72 80 18 20
2 Taking precautionary
measures for keeping
members of the family
disease free
53 58.89 37 41.11
3 Timely use of medicines 51 56.67 39 43.33
4 Timely treatment of sick
members of family
75 83.33 15 16.67
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IMPACT OF COMMUNITY DEVELOPMENT PROGRAMMEON LEADERSHIP
Sl.No IMPACT
DIMENSIONS
CHANGE INDICATORS
YES NO
Nos. Percentage Nos. Percentage
1 Respondent offersadvice andinformation toothers
28 31.11 62 68.89
2 Respondent used to
seek advice andinformation fromothers
64 71.11 26 28.89
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OVERALL SOCIAL IMPACT OF COMMUNITYDEVELOPMENT PROGRAMME
FAMILY SYSTEM
40%
FOOD HABIT
50%
EDUCATION
60%
HEALTH
&SANITATION
70%
LEADERSHIP80%0
10
20
30
40
50
60
70
80
90
100 FAMILY
FAMILY
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CONCLUSION
In the real sense, community radio plays a essential role in making
the masses aware about their basic rights and duties.
Not only limited to solving problems which a common man facesin his day-to-day life, community radio provides him a strongplatform from where he can freely disseminate his ideas among hiscommunity members in the best possible manner. Thus, community
radio becomes one of the important instruments in strengtheningour Rightto Freedom of Speech and Expression.
The overall social impact of community developmentprogrammes likes women empowerment, communal harmony,health and sanitations, and education indicated that the
participation and awareness created by various communitydevelopment programmes had great impact on leadershipbehaviour.Leadership was accorded with the highest mean score of 80 andhence was ranked first and this was followed by health andsanitation, education, food habit and family system which were
ranked second, third, fourth and fifth respectively. Cont
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CONCLUSION
Besides solving social problems as well as entertaining local people,
community radio also acts as an intermediary between theGovernment and the local masses.
This is the place from where local people can air their grievances tothe Government as well as get the solutions to their problems too.
Needless to say, community radio has played a major role inbridging the communication gap between the Government and thelocal people. As, the community radio is still evolving it might bepossible that in the near future, we will witness its various new formswhich will be technologically more superior as well as user-friendly.
Well, whatever the case may be, community radio has proved tobe one of the best medium of communication at the grass-root level.
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CONCLUSION
The findings of the study may be utilized by the extension agencies,
non-Government organizations, policy makers and other similarorganizations for community mobilization.
Findings of impact assessment of community radio station would helpthe researchers to understand how timely access to information canhelp in socio-economic and cultural development of the people.
Dimensions such as leadership, family system, savings, education,health and sanitation, etc have brought about significant changes inthe life of the people in Puducherry State.
Hence, community radio can play a catalytic role in changing the
life of the rural people.
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Thank You