The webinar will start at 12:05 ESTWaiting for all to sign on
Brand Protection and Marketing, what a team!
Over 30 years in the document and product protection space Initial technology invented by Ralph Wicker in 1987
Develop technologies, software and products that deter counterfeiting and product diversion
Publically traded company that is dedicated to the continual development of our extensive patent portfolio of anti-counterfeiting and authentication technologies
We secure the world’s most important documents and brands Including projects with:
US Government Agencies Foreign Governments Fortune 500 Companies
DSS - Background
Harmful Products toConsumers
Counterfeit Websites and Products: The Danger to Your
Brand
Loss in Revenue
Inferior Products with Your Name on it
Substandard Replacement Parts Loss of Revenue
Harmful reactions to Ingredients
Market Research ..conducted by Harris Interactive, home of the “Harris Poll”
Protecting your Website- Examples of companies website protection efforts
Protecting your Product- Examples of companies product protection efforts
Other Examples combining Brand Protection and Marketing
How DSS interacts with both your Brand Protection and Marketing Teams - “The Command Center”
Today’s Webinar
Market Research
Pros & Cons to Online Shopping
The vast majority also see drawbacks to shopping online, with lack of product interaction leading their concerns.
Not being able to see/touch
the product in person
Not being able to try products
out
More compli-cated to return
products
What I order may not be what I get
Don't know how to tell if
the website or seller is
trustworthy
Don't want to share my per-sonal or finan-
cial information with the web-
site
Harder to tell if a product is
counterfeit
Not having salespeople to
answer my questions
Other I don't think there are any disadvantages
70%66%
47%
37%33% 30% 28%
20%
3%7%
Main Drawbacks of Shopping Online
Any (Net)93%
Echo Boomers 66%Gen Xers 66%Baby Boomers 78%
Echo Boomers 73%Gen Xers 66%Baby Boomers 60%
Pros & Cons of Online Shopping
Seller got poor reviews
Price/deal seemed ''too
good to be true''
Didn't know if the seller was
''for real''/ legitimate
Never heard of the seller
Didn't know if the site was secure (e.g.,
fear of identity or credit card number theft)
Worried the product I was
looking at might be coun-
terfeit
Didn't know how to make sure the prod-uct I thought I
was buying was the prod-
uct I would receive
Didn't know whether or not the connection
was secure
Knew I didn't have a secure
connection
I'm just not comfortable with online purchases
None of these
50%
37% 34%30%
26%
18% 16% 14% 13%9%
23%
DSS Secure Touchpoints (Net) 54%Echo Boomers 60% Baby Boomers 49%
Secure Connection Concerns (Net) 21%Men 25% Women 16%
Reasons Have Decided Not to Make an Online Purchase
More specifically, over half of smartphone owners have ever decided against making an online purchase due to one of the factors DSS is designed to combat.
1. Roughly one third of smartphone owners have personally received a product not matching its description or the wrong product, nearly one-fourth have purchased an item online which never came.
2. Roughly one in ten smartphone owners have had their ID or credit card number stolen or have purchased an item online which turned out to be fake or counterfeit.
3. Majorities either have experienced them selves or know someone who has experienced products not matching their description and receiving the wrong product.
Consumer’s Online Counterfeiting Concerns
Auction sites (e.g., ebay, Zbiddy)
Buying through ''approved'' sec-
ondary merchants on online retailers
(e.g., Amazon)
Buying direct from major online retailers (e.g., Amazon, Over-
stock)
Online sites related to brick and mortar retailers (e.g., Best
Buy, Target)
Manufacturer-direct retail sites (e.g., Ap-
ple Store, Levi's)
Other None of these
75%
40%
21%
14%11% 11% 9%
Online Purchase Modes Perceived as Vulnerable to Counterfeit Merchandise
Auction sites are by far the online shopping mode most commonly perceived as vulnerable to counterfeit merchandise, followed by “approved” secondary merchants on online retailers.
Two in ten or fewer believe direct purchases from major online retailers, online sites related to brick and mortar retailers or manufacturer-direct retail sites are vulnerable to this.
Consumer’s Online Counterfeiting Concerns
Such a system shows especially strong potential to increase online shopping likelihood among those who have had first- or secondhand experience with counterfeit merchandise through an
online sale.
Authentication System’s Potential Impact on Purchases
Electronics (e.g., tablets, flat screens)
Apparel (e.g., dresses, pants, shirts)
Luxury & Fashion items (e.g., designer watches,
purses, brand name footwear)
Pharmaceuticals and nutritional products
(e.g., medication, vita-mins, herbal supple-
ments)
Health & Beauty products (e.g., cosmetics, personal
hygiene products)
Food & Beverage prod-ucts (e.g., dry goods, cof -
fee, wine and spirits)
68%64% 64%
60%56%
46%
Likelihood to Shop Online With One-Step Merchandise Verification(among Those with 1st/2nd Hand Counterfeit Merchandise Experience)
Summary of Much More/Somewhat More Likely (Net)
Series1
22%
33%
29%
16%
Major positive impact Moderate positive impact Slight positive impact No positive impact
Positive Impact on Confidence of In-Person Purchases
Major/Moderate Positive Impact(Net)
45% At Least A Slight Positive Impact(Net)
78%
Echo Boomers 84%Baby Boomers 73%
An independent, smartphone-based verification system also shows strong potential to positively impact in-person purchases in brick and mortar stores.
Authentication System’s Potential Impact on Purchases
DSS Takeaways
Counterfeit merchandise can have severe negative implications with customers, and copied manufacturers stand to take a perceptual hit from this.
1. Over nine in ten (92%) smartphone owners agree – 72% strongly so – that they’d be angry if they bought someone a product and it turned out to be counterfeit/fake.
2. Counterfeited brands don’t get away scot-free: over seven in ten (72%) say that if they received a counterfeit or fake item from an online retailer, it would lower their trust in the brand being imitated.
3. 86% feel a manufacturer has a responsibility to ensure retailers claiming to sell its products are selling the real thing.
DSS Takeaways
On the other hand, brands stand to gain from both perceptual and sales standpoints if they can show that their items are legitimate, and that they are taking steps to battle counterfeiting.1. Nine in ten or close to nine in ten…
…say they’d ‘have more confidence purchasing a product online if they could verify that the seller was “authorized” (90%);
…express a desire to have an easy way to authenticate their online purchases before completing them (89%);
…feel the ability to “check” the authenticity of a website would give them comfort (89%); and
…believe they’d have a better opinion of a brand they feel is taking steps to make sure their products are not counterfeited (88%).
2. Nearly eight in ten (78%) say they’d shop more online if it was easier to make sure sellers and items are “for real.”
Website Authentication and Protection Technology
How It Works:
Brand owner provides AuthentiGuard with a list of licensed reseller’s websites.
The AuthentiSite team creates and distributes the patented Prism mark to resellers for placement on their website.
Consumers scan the mark to verify that the website they are on is a true, licensed reseller.
Online real-time reporting captures data for brand owner’s use.
Consumer Scanning Authentication Marker on Website
The AuthentiSite solution is comprised of three key components that work together to secure your brand.
The AuthentiSite System:
The Prism Mark
The Application
The Portal
All Managed from the DSS Command Center
Examples of Our Technology:
Brides Magazine Naddi
AuthentiGuard Overview
Product Protection and Authentication Technologies
Product Protection
The AuthentiGuard system is comprised of three key components that work together to secure your brand.
The Mark The Database
The Application
All Managed from the DSS Command Center
AuthentiGuard: Application
Secure Login Scanning Mark Results Page Results Action Page
The smartphone APP is the power behind DSS’s brand protection solutions.
AuthentiGuard: The Portal
Extensive reporting capabilities
On-going management and integration into enterprise systems
Manage personnel access of system
Manage, edit, add or delete AuthentiGuard Marks.
Fully customizable
The AuthentiGuard User Dashboard gives access, control and organization to the database compiled from the AuthentiGuard
application scans.
All Managed from the DSS Command Center
AuthentiGuard: The Command Center
All Scans are tracked Valid Scans vs Invalid Exceptions are flagged Incidents recorded Incidents Analyzed Photographs GPS location All evidentiary information
collected Alerts passed on to you in
real-time Go Catch your Counterfeiter
in real-time!
Command Center
Examples of Our Technology:
Microtech Knives Medaxis
AuthentiGuard Overview
The webinar will start at 12:05 ESTWaiting for all to sign on
Marketing Examples
Marketing with Authentiguard
Lead consumers directly to product website
Unlock hidden coupons and special offers
Easy entry into contests and sweepstakes
Mobile e-commerce Event registration and information Social media integration Open one-to-one communication Geo-target based reporting Fully customizable
Embed the AuthentiMark into your advertisements and drive consumers straight to
your brand.
Marketing with Authentiguard
Engage, inform and delight your consumers by printing the AuthentiMark onto your product
packaging. • On-the-go product information• Product usage tips• Accessory advice and
recommendations• Instant ‘buy now’ coupons• Fraud detection built right into the
app• Integrate with POS systems• Know where your consumers are with
geo-targeting reports• Hundreds of options• Fully customizable
Marketing with Authentiguard
How-to videos Salon appointment scheduling Push products/emails to friends Polls Product information Inserts/outserts Daily/Weekly/Monthly product
deals New product incentives
Questions?
Just Raise your hand
Michael BuellDirector of Sales585-500-4669 office585-683-3525 [email protected]