DSW

Lien NguyenADV 492Spring 2011

History300+ stores in 37 states

Online store in 2008

S.W.O.T.Strengths

Wide variety of brands and styles

Convenient store layout

WeaknessesLack of

organizationNo

international market

OpportunitiesSocial media to

gain audienceOnline

shopping to increase sales

ThreatsSpecialty shoe

stores (Aldo, Brown Shoe, etc.

Declining athletic shoe market

Challenges

Online/In Store Organization

Brand Identity

Goals

Social Media Integration

Wedding on us!

Budget

$50,000

$250,000

$100,000

$250,000

Wedding

Facebook/Twitter Start up and Upkeep

Blog Start up and Upkeep

Foursquare Start up and Upkeep

Seasonal Peaks

Measuring Success

acebook fans

witter followers

Online and store sales

100,000+ Wedding Submissions

SUCCESS