Download - Dt biz moddesign

Transcript
Page 1: Dt biz moddesign

Design Thinking anD Business MoDel Design

Page 2: Dt biz moddesign

Design Thinking and Business Model Design

Twitter Hashtag: #DTCass

Design Thinking

inTro

Page 3: Dt biz moddesign

Design Thinking

Systems Thinking

What

How

Busines Model Design

Strategy

ParaDigM

ToolS

conTexT

aPPlicaTionThinking

Value Configuration

Busines Model canvas

innovation

inTro

Page 4: Dt biz moddesign

context

change

conTexT

Design Thinking

Page 5: Dt biz moddesign

Systems & Design ThinkingCartesian & Analytical

conTexT

systems thinking

reductionist

cause & effect

linear

dynamic

complexity

feedback loops

What

Page 6: Dt biz moddesign

Design Thinking

ParaDigMWhat

“Businesspeople don’tjust need to understanddesigners better; theyneed to become designers.”Roger Martin, Dean, Rotman School of Management

uncertainty absorption mechanisms×ivory tower product development×balance sheet acrobatics×

making things look pretty×

Page 7: Dt biz moddesign

be creative

DISRUPT YOUR THINKING

> Vision & Ideation

> Exploratory Play

> Empathetic & Human centred

> Participatory

aPPlicaTionHow

Page 8: Dt biz moddesign

Design Thinking

ParaDigMWhat

Design Thinking

Systems Thinking

Strategy

business model innovation

money magic+ =

Page 9: Dt biz moddesign

thinkdifferently

HowThinking

Page 10: Dt biz moddesign

challenge

ThinkingHow

assumptions&heuristics

Page 11: Dt biz moddesign

ThinkingHow

3∂

µsweet spot

Page 12: Dt biz moddesign

business models

ToolSHow

DEF=BusinessModel

A business model describesthe rationale of how anorganization creates, delivers,and captures value.

...a value proposition sweet spot

Page 13: Dt biz moddesign

biz model canvas

aPPlicaTionHow

sweet spot

Page 14: Dt biz moddesign

canvas

aPPlicaTionHow

Page 15: Dt biz moddesign

application

aPPlicaTionHow

“We are in the business of ...”


Top Related