Download - E Business shaz
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E-BusinessE-BusinessE-BusinessE-Business
connecting with markets online…
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Changing Consumer Media Habits
• Over 60% spend more time on internet• 35% spend less time watching less TV• Radio, TV, Newspaper & Magazines
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Brand Development
• Brand Recognition• Brand Recall• Building Image / Reputation• Move through AIDA
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Direct Response
• Call to Action – “call within the next 10 minutes and receive extra…”
• Targeted individualised and personalised• Measurable• Database Driven
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Branding Concepts
• Personalization• Co-Creation of Content• Purchase-Process Streamlining• Customization• Dynamic-Pricing• Brand Community
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Reinforcing brands online
• Viral marketing• Interactive sites – building involvement• Comics and interactive banner content
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CUSTOMER ACQUISITION TECHNIQUES
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CUSTOMER ACQUISITION TECHNIQUES
These are some techniques used to
help control customers!
Both online and off!
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Online Advertising• Animation improves brand metrics and lifts
purchase intent when compared to standard banners. Rich media also outperforms static banners.
• Video improves brand metrics and lifts purchase intent when compared to standard banners.
• Audio improves “hard to move” brand metrics when done in an appropriate environment
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AD Serving
AD Serving is when the server of a website deliver ad’s to people who view their websites! The AD can appear is a new browser or as just an add-on. The ad’s are either maintained by a web publisher or by a third-party ad server.
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Two techniques to improve targeting
• Contextual Advertising
• Behavioral Advertising
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Contextual Advertising
• Ads Are Served• Based on Page Content• Such as Keywords and the URL.
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Behavioural Advertising
• The Ability, Through Anonymous Data,• To Deliver Ads to Consumers • Based on Their Recent Behavior;• The Web Pages They Viewed• Keywords They Typed Into a Search Engine,• Or Products and Services• They Shopped for Online• Or A Combination of All Three.