Download - E csi report oct 10
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Private & Confidential© eDigitalResearch 2010
For informed direction
Private & Confidential© eDigitalResearch 2010
For informed direction
Private & Confidential© eDigitalResearch 2010
Full Report with text questions
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Are you planning to commence your Christmas shopping earlier this year to spread the cost?
2
0%
10%
20%
30%
40%
50%
60%
70%
Yes No
Yes
No
n=2079
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How much Christmas shopping will you be doing online?
3
n=2079
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Is that more or less than last year?
4
n=2079
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What is the main reason that would encourage you to shop online over in-store?
5
n=2079
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Private & Confidential© eDigitalResearch 2010
Do you use the internet to research Christmas shopping before buying online?
6
n=2079
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Private & Confidential© eDigitalResearch 2010
Do you use the internet to research Christmas shopping before buying on the High Street?
7
n=2079
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Private & Confidential© eDigitalResearch 2010
Do retailer promotions influence when you buy your Christmas gifts?
8
n=2079
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Have you registered your cards with Verified by Visa and/or Mastercard Secure Code?
9
n=2079
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Do you tend to shop at different stores online that you wouldn’t normally go to on the high street?
10
n=2075
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What is the most influential factor when making purchase decisions for Christmas gifts online?
11
n=2079
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With retailers announcing mobile shopping applications, would you consider doing some of your Christmas shopping on your mobile phone?
12
n=2073
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Private & Confidential© eDigitalResearch 2010
Are you planning to reduce your spending on Christmas gifts this year?
13
n=2079
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If yes, is this influenced in any way by the spending reforms (cuts to welfare, public spending)or the VAT increase that have been imposed by the coalition Government?
14
n=793, 793
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How reliant are you on Internet shopping to stretch your budget?
15
n=2079
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In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply
16
n=2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079, 2079
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Private & Confidential© eDigitalResearch 2010
Books, CDs, music, games, videos/DVDs and software customer service
17
n=1725
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Private & Confidential© eDigitalResearch 2010
Clothing, footwear and jewellery customer service
18
n=1409
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Private & Confidential© eDigitalResearch 2010
Food, drink and household supplies customer service
19
n=847
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Furniture, DIY and gardening customer service
20
n=697
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Private & Confidential© eDigitalResearch 2010
Home and consumer electronics customer service
21
n=945
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Private & Confidential© eDigitalResearch 2010
Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service
22
n=1086
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Private & Confidential© eDigitalResearch 2010
Health and Beauty (e.g. cosmetics and pharmacy products) customer service
23
n=727
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Gifts customer service
24
n=1149
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Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY
25
n=1982
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Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT
26
n=1990
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Private & Confidential© eDigitalResearch 2010
Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you dec...
27
n=1993
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Private & Confidential© eDigitalResearch 2010
Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street
28
n=1984
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Private & Confidential© eDigitalResearch 2010
Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details
29
n=1995
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Private & Confidential© eDigitalResearch 2010
Books, CDs, music, games, videos/DVDs and software delivery
30
n=1720
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Private & Confidential© eDigitalResearch 2010
Clothing, footwear and jewellery delivery
31
n=1409
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Private & Confidential© eDigitalResearch 2010
Food, drink and household supplies delivery
32
n=842
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Private & Confidential© eDigitalResearch 2010
Furniture, DIY and gardening delivery
33
n=700
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Private & Confidential© eDigitalResearch 2010
Home and consumer electronics delivery
34
n=948
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Private & Confidential© eDigitalResearch 2010
Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) delivery
35
n=1084
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Private & Confidential© eDigitalResearch 2010
Health and beauty (e.g. cosmetics and pharmacy products) delivery
36
n=727
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Private & Confidential© eDigitalResearch 2010
Gifts delivery
37
n=1149
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Private & Confidential© eDigitalResearch 2010
Books, CDs, music, games, videos/DVDs and software finding information
38
n=1716
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Private & Confidential© eDigitalResearch 2010
Clothing, footwear and jewellery finding information
39
n=1399
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Private & Confidential© eDigitalResearch 2010
Food, drink and household supplies finding information
40
n=836
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Private & Confidential© eDigitalResearch 2010
Furniture, DIY and gardening finding information
41
n=701
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Private & Confidential© eDigitalResearch 2010
Home and consumer electronics finding information
42
n=945
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Private & Confidential© eDigitalResearch 2010
Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) finding information
43
n=1080
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Private & Confidential© eDigitalResearch 2010
Health and beauty (e.g. cosmetics and pharmacy products) finding information
44
n=723
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Private & Confidential© eDigitalResearch 2010
Gifts finding information
45
n=1142
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Private & Confidential© eDigitalResearch 2010
Books, CDs, music, games, videos/DVDs and software response to query
46
n=1642
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Clothing, footwear and jewellery response to query
47
n=1342
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Food, drink and household supplies response to query
48
n=801
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Furniture, DIY and gardening response to query
49
n=666
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Home and consumer electronics response to query
50
n=895
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Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) response to query
51
n=1033
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Private & Confidential© eDigitalResearch 2010
Health and beauty (e.g. cosmetics and pharmacy products) response to query
52
n=690
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Gifts response with query
53
n=1087
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Private & Confidential© eDigitalResearch 2010
For each of the following groups of products and services please use the scale below to indicate how much you prefer to shop over the internet or at a store
54
n=2077, 2075, 2074, 2072, 2065, 2068, 2057, 2064
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When you choose to shop at a store, please indicate how likely, or not, you are to use the internet prior to making your purchase (e.g. to research products/prices)
55
n=2070, 2065, 2065, 2065, 2064, 2051, 2041, 2029
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Below is a list of "Trust Marks", that is companies who make websites more secure for users. Which of the following "Trust Marks" have you heard of? Please tick all that apply
56
n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081
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And which of the following "Trust Marks" would give you assurance that shopping is secure when visiting a website for the first time? Please tick all that apply
57
n=2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081, 2081
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Are you male or female?
58
n=2066
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What is your age?
59
n=2081
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What is your employment status?
60
n=2076
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What is your annual household income?
61
n=2077
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Which region of the UK do you live in?
62
n=2076
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Do you have any children in your household? (Please tick all that apply)
63
n=2088, 2088, 2088, 2088, 2088
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