Download - e-Detailing - CLM for Pharma Companies
Closed Loop & Multi - Channel Marketing Solutions
Re - inventing Sales2as Merarchias Str., 185 35 Piraeus
T. +30 210 41 71 491 - F. +30 210 41 71 491Email: [email protected]
Blog: goveti.wordpress.com - Url: www.goveti.com.gr
Wednesday, June 1, 2011
Imagine the future sales call...Re - inventing
Sales
2011
PR
OM
OTIO
NA
L M
IX
Will you still carry paper?
Will you still have one single message for all customers?
Will you still make all your calls in person?
201...
90% face-to-face calls?
40% face-to-
face calls?
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing SalesImagine IF...
2011
…your customers understood your message the first time
…you could increase face time with your customers
…all your sales reps performed as well as your best
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
You use multimedia interactions to increase message understanding and memorization
Re - inventing Sales
Pitcher not only presents your content in a visually mesmerizing way, it also allows Sales Reps to optimize the content by arranging slides, taking notes, highlighting important parts and creating custom details per contacts.
Pitcher: the eDetailing Solution with the power of 1000 Apps, helps you encounter the challenges oftodays Pharmaceutical Companies
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Pitcher - iPad eDetailing & CLM PlatformRe - inventing
Sales
With Pitcher, details are no longer monologues. Health professional can directly take over the iPad and interact with the content, be it hotspots in the presentation or references in a paper or surveys. As sales rep navigates through the content with the iPhone application over bluetooth, physician can get better engaged in the content.
Interaction, insanely great interaction
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Content Creation Content Delivery Detailing & Remote
Post Detailing & Tracking
MediConnect Web & Mobile
Presentations, publications, visual aids, 3D visualizations, order forms, videos and much more. All within one application, all realtime (even offline) tracked. Device selection, content creation even the entire UI is up to you. Pitcher supports a wide range of hardware and software standards, making sure it fits perfectly to your enterprise environment seamlessly.
Pitcher - iPad eDetailing & CLM Platform
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
The Approach in Detail
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Pitcher is built upon HTML5 technology.
Content Creation
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Once the content is ready, you can upload to your web-server, protected by your security policies (VPN etc.), and make a simple call to our web application.
This will initiate a push notification to devices, telling the Sales Reps to download new content.
Once they click 'OK', new content will be sent over the air (without the need of a computer connection) to their devices.
Content Delivery
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Once the sales rep visits the health professional, all they need is their iPad.
Using the iPad, while waiting in the lounge, they can adjust a long presentation to needs of the professional.
Once detailing starts, they can hand over the iPad to the physician and control the whole process using their iPhones.
They can connect the iPad directly to the projector/beamer/monitor or let the professional interact with it.
Within the app, there can be presentations, publications (published or not published), 3D Visualizations, videos and forms, all offline.
Detailing & Remote
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
During the detail, all actions (like which content has been used, which slide has been shown for how many seconds, where/when the detailing took place, to which professional was it done, by which sales rep etc.) can be tracked for analytics reasons, even when the devices are offline.
All these can be visualized using an analytics dashboard in Medi-Connect system, or can also be synced with an existing CRM/CLM system.
Post Detailing & Tracking
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Medi-Connect is a social platform, where Life Science Industries, Sales Reps and health professionals meet.
Here each product is represented by its own group, in which physicians (invited by Sales Reps), can review the details using their computers or their mobile phones on their own time, ask questions to Sales Reps or colleagues, or get up to date information about new publications/news.
Sales Reps can join the discussions or moderate them, and the Pharmaceutical company.
MediConnect - Web & Mobile
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Benefits
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
The digital media facilitates message delivery and expands the rep’s comfort zone
Easier to explain complex issues – easier to structure your sales
pitch
Problems
Benefits
Features Expanding discussion areas
and subjects
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
The sales rep becomes a valued partner for both customer and product manager
Service Provider Providing the customer with informed and documented product and company information, engaging a valuable exchange
CUSTOMER
Market Researcher The CLM software automatically captures customer response and preferences to new marketing messages, projects and products
MARKETING
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
An interactive communication ensure optimal message memorization
Passive paper-based detail
Active digital detail
Edgar Dale (April 27, 1900 – March 8, 1985) was an American educationist who developed the famous Cone of Experience. He made several contributions to audio and visual instruction, including a “methodology for analyzing the content of motion pictures”
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Effectiveness is optimized and time to prescription is minimized
Improved message memorisation
Accelerated message delivery, ie
more impact per contact
Visits
Knowledge
Shortened time to prescription
Prescription
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Re - inventing Sales
Marketing
Sales rep
Customers
Better material re-use
Better message compliance Optimised customer insight
A central and leveraged role Easier message delivery
Reduced reporting
Better information
Management
Better lifecycle management Higher marketing effectiveness
Increased sales, reduced cost
In summary: A closed loop marketing approach can help ensure…
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
About GOVETI
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
GOVETI can help ensure success in all key implementation areas
Strategic Consulting
Creative Content
Implementation Services
Data Analytics
Software Platform
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
Wednesday, June 1, 2011
Contact
2as Merarchias Str., 185 35 Piraeus T. +30 210 41 71 491 - F. +30 210 41 71 491
Email: [email protected] Blog: goveti.wordpress.com - Url: www.goveti.com
George Tzingounis
T: +30 695 19 22 656 [email protected]
Harry Palevratzis
T: +30 694 46 21 494 [email protected]
Wednesday, June 1, 2011