![Page 1: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/1.jpg)
Embrace Data, Change the World
KD Paine and Beth KanterE-Metrics Conference Keynote
October 2, 2012
![Page 2: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/2.jpg)
Katie Delahaye PaineChairman & FounderKDPaine & Partners
Chief Marketing OfficerNews Group International
http:/kdpaine.blogs.comFellow and Board Member: Society for New Communications Research
IPR Measurement Commission
![Page 3: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/3.jpg)
Beth Kanter: Master Trainer, Blogger, Author, ChangeMaker
![Page 4: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/4.jpg)
![Page 5: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/5.jpg)
![Page 6: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/6.jpg)
![Page 7: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/7.jpg)
![Page 8: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/8.jpg)
![Page 9: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/9.jpg)
Measuring Completion Against Deadline…..
0…1…2…3…4…5…6…7…8…9…10
![Page 10: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/10.jpg)
![Page 11: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/11.jpg)
![Page 12: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/12.jpg)
If you want to change the world: Be Networked, Use Measurement, and Make Sense of Your Data!
![Page 13: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/13.jpg)
Social Change is Increasingly Network-Centric
![Page 14: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/14.jpg)
A Network Mindset: A Leadership Style
• Openness, transparency, decentralized decision-making, and collective action.
• Listening and cultivating organizational and professional networks to achieve impact
• Leadership through active participation. • Sharing control of decision-making• Blending networking with strategy• Data-Informed culture
![Page 15: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/15.jpg)
Themes Categories IndicatorsINTERNAL CULTURE Networked Mindset
Institutional SupportCommunications Strategy
CAPACITY Hours Expertise Channels MEASUREMENT Analysis Tools AdjustmentEXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners
Social Fundraising
Practices Differ for
Crawl, Walk, Run, Fly
Crawl, Walk, Run, Fly Model: Networked Nonprofit Practices
![Page 16: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/16.jpg)
DenialFear
ConfusionDelight
Data Informed
The Five Stages of Measurement Acceptance in the Nonprofit Sector
![Page 17: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/17.jpg)
Denial
I don’t have the time to measure.
![Page 18: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/18.jpg)
Fear
What if my strategy or program doesn’t
show success?
![Page 19: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/19.jpg)
Confusion I know I should measure our social
media and network, but not sure what or
how?
![Page 20: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/20.jpg)
Delight Hey check out these cool charts
and graphics!
![Page 21: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/21.jpg)
Data Informed
Successful networks and social media start with
measurement
What does the data say?
![Page 22: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/22.jpg)
Data-Informed Culture: It starts from the top!
Do Something.org
![Page 23: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/23.jpg)
Tear down those silos and walls around data …
![Page 24: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/24.jpg)
More time think about that the data, then collect it
![Page 25: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/25.jpg)
DoSomething.Org’s Fail Fest
Why did it fail?What did we learn?What insights can use next time around?
![Page 26: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/26.jpg)
Crawl Walk Run Fly
Lacks consistent data collection
Data collection consistent but not
shared
Data from multiple sources
Org Wide KPIs
No reporting or synthesis
Data not linked to results, could be wrong
data
System and structure for data collection
Organizational Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions to improve
Discussed at staff meetings, decisions
made using it
Data visualization, reporting, formal reflection process
Becoming A Networked Nonprofit: Maturity of Practice Model – Data Informed
![Page 27: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/27.jpg)
Advice for Nonprofits: Becoming Data-Informed: Change Is Easier With Baby Steps
• Begin at the end – discuss and identify results
• Curator of metrics• Use experiments to help evolve• Get started with a small data collection
project that is high priority in your organization
• Make time to learn from results
![Page 28: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/28.jpg)
Thank You!
Tweet Up at 6 PM at Tamo BarBuy the Book and Give It To A Nonprofit!
http://www.measurenetworkednonprofit.org
![Page 29: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/29.jpg)
![Page 30: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/30.jpg)
![Page 31: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/31.jpg)
![Page 32: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/32.jpg)
![Page 33: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/33.jpg)
![Page 34: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/34.jpg)
![Page 35: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/35.jpg)
![Page 36: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/36.jpg)
![Page 37: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/37.jpg)
![Page 38: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/38.jpg)
![Page 39: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/39.jpg)
![Page 40: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/40.jpg)
![Page 41: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/41.jpg)
![Page 42: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/42.jpg)
![Page 43: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/43.jpg)
![Page 44: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/44.jpg)
![Page 45: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/45.jpg)
![Page 46: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/46.jpg)
![Page 47: E-Metrics: Embrace the Data, Change the World](https://reader033.vdocument.in/reader033/viewer/2022061208/548adadeb47959b6578b4594/html5/thumbnails/47.jpg)