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CURRENT ISSUES IN MARKETING
E-RETAILING / M-RETAILING
13-10-135 ALİ KAYA 13-10-137 GİZEM BAL 13-10-171 BENSU KESLER
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What is retailing ? Definition of e-retailing Essentials of e-retailing Support service of e-retailing Types of e-retailers Online shopping and traditional retailing versus e-retailing Advantages and disadvantages Triggers and barriers of e-retailing Examples of e-retailer firms
CONTENTS
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Retail is the process of selling consumer goods
and/or services to customers through multiple channels of distribution to earn a profit.
What is retailing ?
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TYPES OF RETAILERS
The 7 main types of retailers are;
• DEPARTMENT STORE• SUPERMARKETES• WAREHOUSE RETAILERS• SPECIALITY RETAILERS• E-TAILER• CONVEINCE RETAILER• DISCOUNT RETAILER
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The sale of goods and services through the Internet.
It is a play on the words "retail" and "e-commerce."
‘’ELECTRONIC RETAILING ‘’ (E-TAILING)
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The e - retailing is the concept of selling of
retail goods using electronic media, in particular, the internet.
The term seems an almost in evitable addition to e-mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to consumer (B2C) transaction model of e-commerce.
DEFINITION OF E-RETAILING
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E-Catalog It is a database of products with prices and available stock. Shopping Cart The customers select their goodies and fill shopping cart. Finally, as in a real store, at the time of checkout, the system calculates the price to be paid for the products.
A payment gateway Customer makes payments through his/her credit card or e-cash. The payment mechanism must be fully secure.
ESSENTIALS OF E-RETAILING
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The essential support services:
Communication backbone Payment mechanism Order fulfillment Logistics
SUPPORT SERVICES OF E-RETAILING
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PURE PLAY E-TAILER• Uses the internet as its primary means of retailing. Such as
amazon and dell.comBRICK AND CLICK E-TAILER• Uses the internet to push its goods or services but also has
the traditional physical storefront available to customer .• Combining this new type of retailing and the old of a
general store is a new type of store which is part of the green economics movement.
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Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.
ONLINE SHOPPING VERSUS E-RETAILING
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Mobile retailing is consist of these three critical issues. Additionaly , mobile retailing is affected from these structure.
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MOBILE EFFECT ON RETAILING
MOBİLE RETAILING
MOBİLE PHONE
E-RETAILING
‘Countrys’ e-retailing development rate’
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ADVANTAGES
Lower cost
Economy
Higher margins
Better customer service
Quick comparison shopping
Productivity gains
Teamwork
Knowledge market
Information sharing , conveince and
control
ADVANTAGES AND DISADVANTAGES OF
E-RETALINGDISADVANTAGES
Security
Data and system
integrity
System scalability
Customer relations
problem
Corporate vulnerability
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Pure play allows for a retailer to be able to reach customers worldwide , while still only maintaining one location for each and every customer to visit , 24 hours a day , 7 days a week. There are some reason for trigger such as these reason.
NO REAL ESTATE COST EASY AND COMFORTABLE BETTER INTERACTİON WITH THE CUSTOMER
TRIGGERS OF E-RETAILING
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Many studies said that three most important things that e-tailers today must work on to ensure profitability are ‘ search,support and promotion’.Most of the e-tailing ventures have not been as profitable as they were expected to be , these reasons being;
SHOPPING IS STILL A TOUCH – FEEL - HEAR EXPERIENCE
MOUNTING COMPETITIVE PRESSURE INADUQATE INFORMATION PROVIDED
BARRIERS OF E RETAILING
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EXAMPLES
OF MOBILE RETAIL FIRMS
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AMAZON.COM
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ALİBABA.COM
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EBAY
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MIGROS
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TESCO KİPA
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