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Product Identifiers EAN and UPC
Do You Need Them?
2016
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Product Identifiers
numbers that define the
products sold in the
global marketplace
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They boost sales
and visibility.
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12 digits
Identify most products in North America
13 digits
Used by the rest of the world
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Part of the GS1
System
of International
StandardsBoth accepted
globally
Helps buyers find
your products more
easily
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Aside from helping you manage
your inventories more easily,
they also eliminate the risk of data conflict.
When a product is mis-numbered or
has the same number with another product,
you will not be able to boost your ad performance.