Download - Eating Away the Obseity Epidemic
mintel.com1
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
KEY AND EMERGING WEIGHT MANAGEMENT INGREDIENTS EATING AWAY THE OBESITY EPIDEMIC
© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
mintel.com2
TODAY’S PRESENTATION
Protein and fibre key role
Protein and fibre key role
Ingredients in the spotlight
Ingredients in the spotlight
Global obesity and the consumer
Global obesity and the consumer
Targeting certain demographics
Targeting certain demographics
What does it all means
What does it all means
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TODAY’S PRESENTATION
Protein and fibre key role
Ingredients in the spotlight
Targeting certain demographics
What does it all means
Global obesity and the consumer
Global obesity and the consumer
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500 million of these are Obese
1.4 billion are overweight
SOURCE: WHO
700 million by 2015
GLOBAL ISSUE
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Obesity is a growing concern in most countries… % may be low but not numbers!
India China Japan
GLOBAL ISSUE
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30m 46m 4m
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Of Brits say that they go through phases of being healthy and then getting into bad habits.
57%
SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2013; OBESITYUS AUGUST 2013; HELP ME HELP MYSELF
40%Of US consumers
say that they try to eat healthy, but find unhealthy foods are
too tempting.
MOTIVATION ISSUES
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Of UK consumers "set specific mini goals” to stick with their resolutions.
33%
SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2012; HELP ME HELP MYSELF; App: Global Mobile Health Market Report
29%reward themselves if they continue sticking with the resolution
STICKING TO THE PLAN
Technology plays a part with
500 million people predicted to
be using health apps by 2015.
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Fooducate simplifies nutritional information and ingredient statements
SOURCE: WWW.FOODUCATE.COM
INGREDIENT APPS
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22%of Americans would like help in understanding healthier food options, up from 17% in 2011
TellSpec combines a portable spectrometer and a unique algorithm to provide information about foods and beverages when labels aren’t available
Source: Mintel Trends, Mintel Reports grocery retailing – US – 2013, http://tellspec.Com/
COMING SOON: FOOD SCANNERS
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Dubai: municipal officials gave residents a gram of gold – worth $45 – for every kilogram they lost during a 30-day challenge.
Source: Mintel ; help me help myself
AS GOOD AS GOLD
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SOURCE: MINTEL; HELP ME HELP MYSELF
TICKETS FOR CALORIES BURNED
MOSCOW: a vending machine at
Vystavochnaya station uses sensors
to offer travellers tickets for free rides if they do 30 squats first
in two minutes.
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of Chinese adults who have purchased vitamins and supplements have done so to help ward off illnesses or improve immunity
of Chinese respondents take vitamins and supplements to compensate for poor eating habits
83% 50%
Source: Mintel
SUPPLEMENTS OFFSET WHAT’S MISSING
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Of US consumers say the government should enforce companies to be socially responsible.
44%
Source: Mintel attitudes towards corporate social responsibility US September 2012; supernanny state
70%Agree consumers
have a responsibility equal to that of
companies when it comes to the
responsible use of a product.
BE GOOD
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I am slightly overweight
I am overweight a lot
% %
Cutting back on food with high calories (eg red meat, desserts, bakery products, chocolate) 60 65
Diet control (eg having a smaller portion per meal, skip meals)
62 64
Taking weight loss products (including both oral products and products for external usage)
38 63
Using traditional Chinese weight loss measurements (eg weight loss acupuncture, weight loss Chinese traditional medicine prescriptions)
16 30
OVERWEIGHT CONSUMERS ARE MORE LIKELY TAKE ORAL PRODUCTS AND TCM
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Vitamins and dietary supplements are the sub-category most likely to mention the term “weight management” among global food, drink and healthcare items launched from January 2013-May
2014, according to Mintel GNPD.
Source: Mintel GNPD
VITAMINS AND DIETARY SUPPLEMENTS ARE MOST LIKELY TO USE “WEIGHT MANAGEMENT” CLAIM-
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Ingredients in the spotlight
Targeting certain demographics
What does it all means
Global obesity and the consumer
Protein and fibre key role
Protein and fibre key role
TODAY’S PRESENTATION
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Fuller for longer are benefits consumers can understand –they resonate well with consumers
Kellogg's Special K Protein Wheat, Rice & Soy Flakes Cereal to satisfy hunger for longer (US)
Source: Mintel GNPD
M&S Fuller Longer Chicken & Chilli Prawn Pad Thai, high in protein,
contains balanced carbohydrates (UK)
HIGH PROTEIN FOR ALL OCCASION – BREAKFAST TO DINNER
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014
Global food and drink launches with a high protein claim, July 2011 – June 2014 Sub-Category %
Snack/Cereal/Energy Bars 12%
Meal Replacements & Other Drinks 11%
Spoonable Yogurt 7%
Meat Substitutes 5%
Meat Snacks 4%
Fish Products 4%
Vitamins & Dietary Supplements 3%
Poultry Products 3%
Cold Cereals 3%
Meat Products 3%
HIGH PROTEINS CLAIMS CONTINUE TO GROW – IDEAL FOR NUTRACEUTICALS
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Hydroxycut Lean Protein Chocolate Peanut Butter Caramel Meal Bar (US)
BarnDad's FiberDX German Chocolate
Shake (US)
FURTHER OPPORTUNITIES FOR HIGH PROTEIN IN NUTRIENT SNACK BARS AND MEAL REPLACEMENTS
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• Konjac fiber
• Chitosan - crustacean fibre
• Chia
INGREDIENTS IN THE SPOTLIGHT
Soluble fibre
• Inulin• Polydextrose• Fructo-oligosaccharides• Resistant maltdextrin• Soluble corn fibre• Soluble wheat fibre
Insoluble Fibre
• Cereal fibres• Vegetable fibre• Fruit fibres
KEY INGREDIENTS
FUNCTIONAL FIBRES FOR WEIGHT MANAGEMENT
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First tea beverage in Japan to have two FOSHU Health
• Control the absorption of fat
• Eases of absorption of carbohydrates
Coca-Cola Karada Sukoyaka Healthy Body Tea W(Japan)
TEA WITH INDIGESTIBLE DEXTRIN - FIRST RTD TEA TO HAVE DOUBLE FOSHU CLAIM
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EFSA approved claims
“Glucomannan in an energy restricted diets contributes to
weight loss”
“Glucomannan contributes to the
maintenance of normal blood
cholesterol levels”
Dukan , Lemon flavoured konjac sticks
(France)
Sanatura Satt & Schlank ,
Full & Slim Dietary Supplement (Germany)
KONJAC HAS APPROVED EFSA CLAIMS FOR WEIGHT LOSS
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014
Food, Drink and Vitamin and Dietary Supplement launches with slimming claim and containing konjac, global,
July 2010-June 2014
KONJAC USE IN SLIMMING PRODUCTS CONTINUES TO INCREASE, WITH FRANCE THE MAIN USER
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Carrington Farms Flax Chia Blend (US)
Griggs Chia Seeds (Brazil)
Chia can absorb 10 times their weight in water, aiding in weight loss and hydration
CHIA’S SUPERFOOD STATUS MAKE IT AS APPEALING WEIGHT MANAGEMENT INGREDIENT – THIS TIME FOR ITS GELLING PROPERTIES
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DHC Diet Program Lemon
Tea (Japan)
DHC Diet Program Bitter Strawberry Chocolate (Japan)
EMERGING FIBRE - CHITOSAN CRUSTACEAN FIBRE, USED MOSTLY IN JAPAN AND SOUTH KOREA
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What does it all means
Global obesity and the consumer
Protein and fibre key role
Targeting certain demographics
Ingredients in the spotlight
Ingredients in the spotlight
TODAY’S PRESENTATION
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Polyphenols from• Tea• Onions• Apples…
Bitter orange
INGREDIENTS IN THE SPOTLIGHT
FOODS FOR THEIR PHYTOCHEMICALS
• L-carnitine
• Green been coffee extract – chlorogenic acid
• Garcinia cambogia extract (hydroxycitric acid - HCA)
• White kidney bean
• GABA
FEATURING INGREDIENTS
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Lotte Health One Power Energy Bar with Chocolate
(South Korea)
Voxx L-Carnitina Tangerine Flavoured Dietary Weight
Control Supplement) (Brazil)
L-CARNITINE CONTINUES TO BE A KEY INGREDIENT FOR WEIGHT LOSS … FAT BURNING
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Olive Young Beauty StoryApple Flavoured Garcinia
Cambogia Beverage (South Korea)
Yakult Look Diet Drinking Yogurt
(South Korea)
GARCINIA CAMBOGIA EXTRACT CONTAINING HYDROXYCITRIC ACID (HCA) CLAIMS SUPPRESS BODY FAT ACCUMULATION
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42
16
11
7
6
Vitamins & Dietary Supplements
Tea
Coffee
Meal Replacements & Other Drinks
Snack/Cereal/Energy Bars
Launches* with a slimming claim using Garcina by sub- category, July 2009-June 2014
GARCINIA FEATURES MOSTLY IN VITAMIN AND SUPPLEMENT LAUNCHES
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Nescafé Protect ProSlim Coffee Mix Powder
(Thailand)
Buddy Dean Beauti Srim Formula 2 10-in-1 Instant
Coffee Mix (Thailand)
SLIMMING COFFEES FEATURE CHLOROGENIC ACIDS PLUS WHITE KIDNEY BEAN, L-CARNITINE ….
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Nuzee Coffee Blenders Lean Dark Roast + Weight
Loss Coffee drink (US)
Horleys Lean Water Lemon Flavour Water(New Zealand)
GREEN COFFEE BEAN EXTRACT WEIGHT LOSS AND ANTIOXIDANT BENEFITS
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Suntory, Tea+Plus Original Oolong Tea (Thailand)
Suntory, Tokucha (Japan)
Features patented OTPP FOSHU certified with polyphenol (Quercetin glycoside) claimed to
activate an enzyme that breaks down fatSource: Mintel GNPD
POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES FOCUSED ON REDUCING FAT FROM APPLE , ONION AND TEA FIGHT FAT
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Lean & Green Green Apple with Elderflower & Matè Tea Drink (Portugal)
Seoul Milk Apple Flavour Drinking
Yogurt (South Korea)
GREEN……POLYPHENOLS IN APPLES
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Santé Verte Functional Food with
Pineapple Extract & Guarana Extract (France)
Thanlux Gaba Rice Instant Meal + Konjac
Drink (Thailand)
NICHE BUT WORTH A MENTION BROMELAIN AND GUARANA, GABA…
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What does it all means
Global obesity and the consumer
Protein and fibre key role
Ingredients in the spotlight
Targeting certain demographics
Targeting certain demographics
TODAY’S PRESENTATION
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Jasminum subtriplinerve blume, spirulina seaweed, radix notoginseng, excipients
LatifolLactation improving supplement
(Vietnam)
MILESTONE MOMENTS A FEMALE IS EXTRA VULNERABLE TO WEIGHT GAIN – POST CHILDBIRTH
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Estroven Weight Management Multi-Symptom Menopause Relief
(USA)
BiManán 45+ Fat Burning Re-Firming Dietary
Supplement (Spain)
Bitter orange dry extract (Citrus aurantium L.), synephrine, hyaluronic acid, co-enzyme Q10,
Herbal Weight Blend (black cohosh root standardized extract (Cimicifuga racemosa),
soy isoflavones, Synetrim CQ stem, leaf extract (Cissus quadrangularis))
… MENOPAUSE SYMPTOMS –PLUS AIDS WEIGHT MANAGEMENT
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Satiety, Low Calorie & Fat Burning
Diet Jelly Coffee Asahi (Japan)Contains L-carnitine and 4,500mg of
dietary fibre per pack.
Fat burning
Flavoured Water L-Men (Indonesia)Helps metabolise food consumption
into energy and increase the fat burning process.
Facilitates Fat Burning
RTD Coffee Kao (Japan)FOSHU-certified, contains chlorogenic
acid and claims to facilitate the fat burning process.
FAT BURRING BEVERAGES TARGETING MEN
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Modifast 55+ Fat Burner (Netherlands)
Centrum Silver (USA)
Aimed at adults 50+B-vitamins to aid in the metabolism of fats,
carbohydrates and proteins
Aimed at women over 55guarana to support the fat metabolism,
chromium for normal metabolism
TARGETING SENIORS 55 +
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Sundown Naturals Vit & Min Children’s Gummies (Sth Korea)
NutiFood, Nutritious Milk Powder for Overweight Children (Vietnam)
Contains isomaltose claiming to reduce fat creation
Biotin, to support fat, carbohydrate, and protein metabolism
)
FEW PRODUCTS TARGET CHILDREN FOR WEIGHT LOSS
Metabolism could be a an indirect claim to use for children
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Global obesity and the consumer
Protein and fibrekey role
Ingredients in the spotlight
Targeting certain demographics
What does it all means
What does it all means
TODAY’S PRESENTATION
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• Obesity crises continues to be a global issue, effecting more countries
• The current high protein on-trend could extend to nutraceutical weight management products
• Fibre is a key ingredient with konjac and indigestible dextrin fibres in focus
• Many ingredients are emerging but some to watch are green coffee bean and polyphenols
• Targeting certain demographics could improve the product appeal
WHAT IS ALL MEANS
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© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel
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PAM YATESResearch Manager Platforms APAC
+86 (21) 6032 7360
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