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eCommerce Opportunities
Case Study: Grain Place Foods, Inc.
Marcy Fuentes
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Grain Place Foods, Inc.• 1953 Don Vetter began farming
organically • 1975 Don’s son David came home
after receiving his Bachelor’s in Agronomy & Soil Science and a Master’s of Divinity Degree
• 1978 The Vetter farm became certified organic
• 1979 The Vetter farm became “The Grain Place”
• 1979-present Grain cleaning and storage facilities to serve
small- scale organic farmers and specialty organic food
distributors and processors were added
• 1987 “Grain Place Foods, Inc.” was founded and assumed the
grain processing business of The Grain Place
• Presently there are over 25 employees working at Grain Place Foods, Inc.
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Our Products & ProcessesAll products are Organic, Kosher and Non-GMO Project Verified.
Grain Place Foods’ grains, rolled grains and flours are 100% Whole Grain and certified with the Whole Grains Council.
Grain Place Foods supports local and family farmers.
All products are as nature intended; no salt, sugars or preservatives are added.
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Our Farmers
Certified OrganicFamily Farmers
Of Grain Place Foods’ 128 current growers, 101 of them are from the Midwest. Including 46 from Nebraska!
https://www.youtube.com/watch?v=dOIEFhWV7j0&feature=youtu.be
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Marketing Facebook Pinterest Google+
Edible Omaha, Non-GMO Source Book
*Google AdWords with GROW Ne
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Google AdWords• Started Google Adwords in May 2013
• Grew Sales 174% and units sold 104% in the first month.
• Average Monthly Sales grew 104% and number of items sold grew 94%
• The month that Google AdWords was deactivated sales dropped 50% below the
monthly average
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eCommerce Opportunities
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Instant Growth
http://www.doctoroz.com/episode/biggest-health-traps-women-fall?video_id=3203134880001
• Feb 13 Show Aired• Feb 17 Over 200 orders
received (100 bags on hand)• Packaged all Hulled
Barley available (270 bags)
• Ordered more supplies• Feb 17-19 All 370 available
bags were sent out• Feb 25 1,000 Front labels
arrived, all bags were packaged
• Feb 26 USPS boxes arrived• Feb 27 All orders sent out
Nearly 2,000 bags have been sent out to date
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Dr. Oz Segment Leads To…
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Questions?