Download - Econ_357_Supercell_Presentation
WHO IS SUPERCELL?
• Game Development Company• Online Gaming Experience• Tablet, Smartphones, Facebook, Xbox 360,
XBLA, PC, and Mac• Freemium Games• Public Company
FOUNDING OF SUPERCELL• Founded in June 2010 in Helsinki, Finland
• Founded by a team of industry veterans who all have 10+ years of creating successful games and IPs, and have shipped more than 165 games on 12 different platforms
• Mikko Kodisoja- Game Lead
• Ilkka Paananen- CEO
• Niko Derome- Senior Server Engineer
• Visa Forsten- Lead Programmer
• Lassi Leppinen- Game Lead
• Petri Styrman- Senior Game Artist
WHAT SUPERCELL BELIEVES
Small is Beautiful
Full Transparency
Zero Bureaucracy
Extreme Independence
Pride in Craft
Take Care of Our Own
• 95 Employees
• Highly Competitive Market
• Bases revenue on a Freemium Pricing Strategy
INDUSTRY STRUCTURE
• Public Company
• 95 Employees
• Revenue for 2012 was $100 million and in 2013 reached $892 million
• Pretax income for 2012 was $51 million and in 2013 hit $464 million
• Generated roughly $2.4 million per day from two most popular games in 2013
• Company valued at $3 billion
Funding Total $272 Million
Venture Round $12 MillionAccel Partners
London Venture Partners
Initial Capital
Lifeline Ventures
Cerval Investments
Series B $130 MillionIndex Ventures
Private Equity $130 MillionIndex Ventures
Atomico
Institutional Venture Partners
FINANCIAL INFORMATION
SUPERCELL CONCLUSION• Able to compete with other companies because of big name owners in the game industry
and a constant progression of innovation with games
• Uses a freemium pricing strategy to generate revenue, comparable with the bait and hook as it encourages users to download free games, then extends upgrade wait times as users level up so they spend money to speed up process
• Focusing on providing the most exciting gaming experience for tablets and smartphones
• Growth has been exponential since 2010 when the first game was released