Erik BransfordComputer Drawing

FallMansfield

Project Statement

Client:The Economist.

Objective:To create an illustration that is relevant to the article in The Economist entitled “Storing up risk”. One should be able to look at the illustration before reading the article and have a general idea of what the article is about.

Problem:The article is very serious so it is difficult to use an illustration that could be perceived as making light of the subject.

Solution:To use bright colors and simply sum up the article visually. It will capture the reader’s attention and assist the article in telling the story.

Article

Process

Process Result