Download - Ecpafinaldraft
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Direct-to-Church Case Study:
InterVarsity Press
ECPA Executive Leadership Summit
May 6, 2008
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Mission: The University
“We take captive every thought to make it obedient to Christ”
Apostle Paul
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“We love the church,
respect and feed onits rich heritage, anddesire to serve it
withgrace and truth”
InterVarsity
Press
Mission: The Church
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Mission: The World
“So that the world may believe.”
Jesus
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Market: Changes
•Culture
•Christian Trade
•Church
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Why We Serve the Church…
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The Direct-to-Church SolutionThe Publishing Challenge ~
The QuestionsThe ProcessThe OptionsThe Choice (s)The Results
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First Steps: “Press-O-Matic,”
(IVP Book Club)
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Bible Speaks Today:The Church Evangelical
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Ancient Christian Commentary on Scripture:
The Church Ecumenical
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Ancient Christian Commentary on Scripture:
The Church Ecumenical
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IVPChurchLink: The Church Resourced
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Inductive Bible Study: The Church Grounded and Rooted
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Reformation Commentary on Scripture: The Church Reforming
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IVP $ Sales
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
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CBA (Trade Stores, Distributors)
Direct (Continuity, Book Club,Church)
Academic Stores
Internet (Amazon.com)
The Results
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A few things we’ve learned Along the 40-year journey…
• Can be a key acquisitions tool
• Requires a personnel focus
• The need for robust publishing software
• Importance of refined lists, data
• Life cycle
• Multiple layers and service options
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It’s a Value (s) Proposition…
“We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth.”
- InterVarsity Press’s Values Statement