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Ed Forrest
Galloway Southern Ayrshire
UNESCO Biosphere
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UNESCO Trail
• Scotland is home to 35 UNESCO sites and projects
• 13 of these are physical sites that can be visited – 6 World Heritage Sites, 2
UNESCO Global Geoparks, 2 Biospheres and 3 Creative Cities
• International Value of UNESCO Badge
• Idea originated in 2016
• Steering group formed in 2018
• Chair - CEO SNH Franesca Osowska
• UK National Commission for UNESCO
• Visit Scotland
• Representatives from the 13 UNESCO Designated Sites
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UNESCO Trail Sites in Scotland
Biosphere Reserves
• Galloway & Southern Ayrshire
• Wester Ross
Creative Cities
• Dundee UNESCO City of Design
• Edinburgh UNESCO City of Literature
• Glasgow UNESCO City of Music
Global Geoparks
• Geopark Shetland
• North West Highlands
World Heritage Sites
• The Forth Bridge
• Frontiers of the Roman Empire: Antonine
Wall
• Heart of Neolithic Orkney
• New Lanark
• Old and New Towns of Edinburgh
• St Kilda
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UNESCO Trail Proposal
• Digital Trail linking together the 13 UNESCO sites
• Web page for each UNESCO Trail Site
• Focused on Sustainable Tourism
• Promoting “World Class Scotland”
• Association with other iconic Scottish sites
• Part of a National and International Marketing Campaign
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The UNESCO Trail Offer….
Challenges
• What is the Galloway and Southern Ayrshire UNESCO Biosphere Offer ?
• Where can you visit to get a genuine Biosphere Experience?
• Which businesses are acknowledging that they are in a UNESCO Biosphere?
• Are there staff who have some understanding of the Biosphere designation?
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Explore the Biosphere
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Biosphere Experiences
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Biosphere Communities
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Biosphere Breaks
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UNESCO Trail
• Questions….???
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Networking
• What are the USPs of the UNESCO Biosphere – our region – what do your
customers rave about when they come to you?
• Q1 – 15min
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Networking
• So we have all these fantastic USPs how can we put them together to create a
truly memorable day or multi day experience that will give visitors a real taste
of what our UNESCO Biosphere represents?
• Q2 – 15min