Transcript
![Page 1: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/1.jpg)
Creating a Strategy for
Online Effectiveness
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#dmaDetroitEd
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What Social Media Can Do
Enhance brand awareness
Protect reputation
Enhance public relations
Build community
Customer service
Research and development
Sales
#dmaDetroitEd
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What You Can Expect
You will be remembered
You will be relevant
You will amplify your messages
You will create possibilities
#dmaDetroitEd
![Page 5: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/5.jpg)
#dmaDetroitEd
![Page 6: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/6.jpg)
#dmaDetroitEd
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#dmaDetroitEd
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Define
Goals
Target Audience
#dmaDetroitEd
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Discover
Where is your audience?
What tools are they using?
#dmaDetroitEd
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Clarify
What is your primary purpose?
Find your why!
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Decide
Choose your tools
Choose your approach
#dmaDetroitEd
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#dmaDetroitEd
![Page 13: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/13.jpg)
#dmaDetroitEd
![Page 14: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/14.jpg)
#dmaDetroitEd
![Page 15: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/15.jpg)
#dmaDetroitEd
![Page 16: Ed seminar creating a strategy - robinson - session3](https://reader034.vdocument.in/reader034/viewer/2022051110/54bd9b5f4a7959a83a8b45ca/html5/thumbnails/16.jpg)
#dmaDetroitEd
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#dmaDetroitEd
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#dmaDetroitEd
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#dmaDetroitEd
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#dmaDetroitEd
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