Transcript
Page 1: EDELL and BURKE_The Power of Feelings in Understanding Advertising Effects_Journal of Consumer Research_1987
Page 2: EDELL and BURKE_The Power of Feelings in Understanding Advertising Effects_Journal of Consumer Research_1987
Page 3: EDELL and BURKE_The Power of Feelings in Understanding Advertising Effects_Journal of Consumer Research_1987
Page 4: EDELL and BURKE_The Power of Feelings in Understanding Advertising Effects_Journal of Consumer Research_1987
Page 5: EDELL and BURKE_The Power of Feelings in Understanding Advertising Effects_Journal of Consumer Research_1987
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