Communications Development and
Leadership ProgramPreparing Stylists for Their Futures
Marianne Meindertsma
IntroductionProgram overview
By developing stylists’ communication skills and
business skills, the salon will be able to recognize their
future educators and leaders.
The Opportunity
YES
Focus on technical skills
NO
• Public speaking
• Broad networking events
• Classes on creating a brand for themselves
• Resume writing
• Mentorship program
Current Situation
The OpportunitySuccess Factors: Public Speaking
1. What is public speaking?
2. Top 3 skills
3. Q&A
The OpportunitySuccess Factors: Networking
• Critical
• Stand out
• New contacts and opportunities
The OpportunitySuccess Factors: Branding
• Professional reputation
• 74%
• Gain new contacts
The OpportunitySuccess Factors: Resume/Cover Letter
• Analyze
• Compose
• Evaluate
The OpportunitySuccess Factors: Mentorship
• Guest Artist
• Salon Representative
The OpportunityAnalysis of Alternatives
• Mentorship
• Guidance
• Institute level
The OpportunityBenefits
• Compete
• Increase
• Gain
• Improve
The OpportunityRisks
• Additional payment
• Loss in stylist revenue
• Lack of follow through
Financial Recommendation
Cost: $2000 plus lost revenue and product sales
• Temporary
• Future increase
Highlighted References
http://www.slideshare.net/bmein/education-proposal-44984549