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2014-2015 Proposition
for Your Upcoming
Brand Client’s
National Outreach
ProgramsEdwin J Goitia
I Am A Brand LLC
Chicago, IL
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My BiographyClick here for video intro
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Character Traits You Desire
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Skills I Can Bring To the Table
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Skills Continued…Operating trailers, hitches, generators of all sizes (up to 8,000lbs), ratchet straps, Operating trailers, hitches, generators of all sizes (up to 8,000lbs), ratchet straps, dollys (furniture and upright), flatbeds, anchor systems, tie-downs, weight dollys (furniture and upright), flatbeds, anchor systems, tie-downs, weight management, etc.management, etc.
Tents-Pop-ups, EZTent, Manual Assembly, up to 50’x50’Tents-Pop-ups, EZTent, Manual Assembly, up to 50’x50’
Flooring-Build-outs, up to 100’x100’Flooring-Build-outs, up to 100’x100’
Electrical-Wiring, re-wiring, blueprint layouts, tape-downs, resets, power-gauging, Electrical-Wiring, re-wiring, blueprint layouts, tape-downs, resets, power-gauging, ensuring safety measures and taking into account ampage levels to avoid blown fuses.ensuring safety measures and taking into account ampage levels to avoid blown fuses.
Lighting/Camera/AV-6 years of experience with setting up wireless mics/cameras/audio Lighting/Camera/AV-6 years of experience with setting up wireless mics/cameras/audio as well as wired equipment. as well as wired equipment.
Tech/PC-Advanced-knowledge of PC/Mac setup, wireless networking, wireless printing, Tech/PC-Advanced-knowledge of PC/Mac setup, wireless networking, wireless printing, data capture, troubleshooting, etc.data capture, troubleshooting, etc.
Misc Event Elements-Feather banners, stand-up banners, graphics, back/sidewalls for Misc Event Elements-Feather banners, stand-up banners, graphics, back/sidewalls for tents, space heaters/fans, speakers, television stands and mounting, etc.tents, space heaters/fans, speakers, television stands and mounting, etc.
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My Proven Track Record
I have represented dozens of clients over the I have represented dozens of clients over the years (including bilingual activations) and years (including bilingual activations) and have driven over 100,000 miles across the have driven over 100,000 miles across the country.country.
I have represented clients in auto, food, I have represented clients in auto, food, beverage/liquor, tech, liquor, video games, beverage/liquor, tech, liquor, video games, telecommunications, mobile applications, telecommunications, mobile applications, entertainment, and more for the past 7 years.entertainment, and more for the past 7 years.
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Brands I Have Represented
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Management Portfolio: National Brand Tours
Adult Swim Funhouse Tour: Feb-May 2014 (Tour Manager, managing staff & logistics)Adult Swim Funhouse Tour: Feb-May 2014 (Tour Manager, managing staff & logistics)
Kindle Paperwhite: Fall 2013 (Co-Tour Manager 1 of 2, handled logistics, supplies, Kindle Paperwhite: Fall 2013 (Co-Tour Manager 1 of 2, handled logistics, supplies, inventory)inventory)
Chevy Silverado Regional Tour (Midwest): Summer-Fall 2013 Primary Tour Manager 1 of Chevy Silverado Regional Tour (Midwest): Summer-Fall 2013 Primary Tour Manager 1 of 22
Naked Juice Guerilla Tour (Midwest Regional): Summer 2013 (Tour Manager 1 of 1)Naked Juice Guerilla Tour (Midwest Regional): Summer 2013 (Tour Manager 1 of 1)
Nissan NEXT Tour: Summer 2012-Spring 2013 (Regional Tour Manager, oversaw 4 Nissan NEXT Tour: Summer 2012-Spring 2013 (Regional Tour Manager, oversaw 4 Market Managers throughout the Midwest Region)Market Managers throughout the Midwest Region)
Windows College Campus Tour: Spring-Summer 2012 (Primary Tour Manager 1 of 3-Windows College Campus Tour: Spring-Summer 2012 (Primary Tour Manager 1 of 3-Main Focus: Vendor relations, point of contact, logistics, inventory)Main Focus: Vendor relations, point of contact, logistics, inventory)
BEHR Pro Tour: Summer-Fall 2011 (Tour Manager 1 of 2)BEHR Pro Tour: Summer-Fall 2011 (Tour Manager 1 of 2)
Lowe’s Build & Grow Tour: Spring 2011 (Tour Manager 1 of 1)Lowe’s Build & Grow Tour: Spring 2011 (Tour Manager 1 of 1)
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Action Shots-Edwin GoitiaMore Photos Here
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Results Achieved for BrandsAmerican Idol World Premier EventAmerican Idol World Premier Event- 60% capacity at event- 60% capacity at event
Kindle PaperwhiteKindle Paperwhite- Achieved 100%+ of consumer engagement quota- Achieved 100%+ of consumer engagement quota
Chevy Silverado TourChevy Silverado Tour- Achieved 100%+ consumer engagement quota + boosted - Achieved 100%+ consumer engagement quota + boosted dealership salesdealership sales
Naked Juice Guerilla ProgramNaked Juice Guerilla Program- Boosted loyal consumer base in the greater - Boosted loyal consumer base in the greater Chicagoland area as part of a 10-Market programChicagoland area as part of a 10-Market program
Microsoft Windows Campus TourMicrosoft Windows Campus Tour- Boosted student software sales, PC, mobile - Boosted student software sales, PC, mobile smartphone, and tablet sales nationwidesmartphone, and tablet sales nationwide
BEHR ProBEHR Pro-Boosted home improvement consumer base by over 20% and increased -Boosted home improvement consumer base by over 20% and increased product salesproduct sales
Nescafe Dolce GustoNescafe Dolce Gusto-#2 Top Regional Salesperson in Chicago, IL-#2 Top Regional Salesperson in Chicago, IL
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How I Can Streamline Your Client’s Program
Help you identify potential issues that may arise before Help you identify potential issues that may arise before activation day(s).activation day(s).
Ensure that 100% communication takes place from the Ensure that 100% communication takes place from the time of interview process until activation and recapping is time of interview process until activation and recapping is complete to client’s satisfaction.complete to client’s satisfaction.
Always going above and beyond with activation aesthetics, Always going above and beyond with activation aesthetics, staffing (having backups, etc), scheduling, inventory staffing (having backups, etc), scheduling, inventory (ensuring enough supplies, taking care of staff, even (ensuring enough supplies, taking care of staff, even creating incentives to hit goals on any program), and creating incentives to hit goals on any program), and photography/staffing (taking high quality photos and going photography/staffing (taking high quality photos and going above and beyond in delivering demographic info, as well above and beyond in delivering demographic info, as well as consumer statements, even using video)as consumer statements, even using video)
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How I Can Save Your Brand Client $$$
Identifying potentially-costly mistakes prior and Identifying potentially-costly mistakes prior and during an activation.during an activation.
Using my best judgment when issues arrive to still Using my best judgment when issues arrive to still arrive at the desired goal.arrive at the desired goal.
Ensuring that scheduling and numbers to hit for a Ensuring that scheduling and numbers to hit for a goal are realistic and communicating this to client goal are realistic and communicating this to client before, during and after activations. I always try to before, during and after activations. I always try to look out for the client and even treat all programs look out for the client and even treat all programs as if they were my very own.as if they were my very own.
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How I Can Add To Your Company’s Bottom Line
Help you avoid losing budget on unforseen circumstancesHelp you avoid losing budget on unforseen circumstances
Help you find the most economical solutions to obstacles Help you find the most economical solutions to obstacles that may arise in the field.that may arise in the field.
Bring a combined 7 years of vendor and client relations Bring a combined 7 years of vendor and client relations that your company can leverage in any phase of any that your company can leverage in any phase of any programprogram
Ensure that goals are met and ensure that I think in Ensure that goals are met and ensure that I think in business terms at all times (CPI, budgets, inventory, business terms at all times (CPI, budgets, inventory, logistics, etc)logistics, etc)
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What Other Companies Have To Say
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Online Community Leader
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Weekly Webinar Host
Professional CommunityGoogle Hangouts2012-2014
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Kindle E-Book Author
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Online Blogger Since 2006
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Industry Brand Coach
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Expert Consultant
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Resources
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Contact Info
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Thank You!
I am proud of my past work and I am proud of my past work and confident that your company will benefit confident that your company will benefit from working closely with my company.from working closely with my company.
I am a strong candidate for your next I am a strong candidate for your next client campaign.client campaign.
Please call or email me to ask any Please call or email me to ask any additional questions you may have. additional questions you may have.