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Effective Ways to Promote Projects and
ServicesDr. Curtis R. Rogers, Communications Director
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talking points
● QR Codes Kill Kittens
● Effective Library Signage
● Try to take a decent photo, please, I’m begging you!
● Group discussion
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QR Codes Kill Kittens
1. they don’t work2.nobody likes
them3. they are selfish4. they take up
valuable time better spent elsewhere
What are your thoughts on QR codes?
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Library Signage
● Have a policy, brand manual, & signage templates
● stay away from passive aggressive language
● keep it simple● do a signage
audit of your library
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● Why is good signage important?
● Public vs. Staff area signage.
● Have you ever seen passive - aggressive library signs?
● How can we solve this problem?
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The road to better signage
● Visit retail locations● Look and learn
from their signs● Branding?● Negative or
positive?● Handwritten?
Printed? B&W/Color?
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Please, take a decent photo...
● EDIT, EDIT, EDIT
● Pixlr.com● instagram it!● search
YouTube for digital photography training sessions
● come to SCSL training events
● use Canva.com
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resources
● Flickr● Pinterest● PR Talk Listserv● The Accidental Library
Marketer● The Customer-Focused
Library: Re-Inventing the Public Library From the Outside-In
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Open Discussion
Comments?Questions?Thank you!feel free to contact me [email protected] or 803-734-8928