Download - Einfinal
![Page 1: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/1.jpg)
![Page 2: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/2.jpg)
No Man’s Land…or why your business isn’t
20 times bigger than it is
![Page 3: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/3.jpg)
4 Reasons You’re Likely Stuck
1. Lack of marketing - #1 killer of small business growth.
2. Lack of talent – Top people usually work for companies that are growing.
3. Lack of systems – This usually comes with good people – Crutial to scale4. Lack of capital – To fund only growth after 1,2,& 3 are addressed
![Page 4: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/4.jpg)
MarketingThe life’s blood of every
growing business
![Page 5: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/5.jpg)
Why Jimmy Can’t Do Marketing
Marketing Options for MOST biz owners:
1. Learn it yourself – in a couple of years you could be pretty good.
2. Hire it done – Real marketing strategists NEVER work for a paycheck.
3. Partner - The ONLY real option for most businesses
![Page 6: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/6.jpg)
Only 3 Ways…The only three ways know to man to grow any business
![Page 7: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/7.jpg)
1. Get More Customers
EIN leverages 34 methods of customer getting
![Page 8: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/8.jpg)
Customer Getting Methods
• Trade Show Marketing• Joint Ventures• Facebook Ads• Direct Mail Postcards• Groupon• Google Adwords• Search Engine
Optimization• Social Media
Marketing
• Bounce Back Offers• Channels like
Amazon, Sears.com, Overstock and NewEgg
• YouTube Marketing• Linkedin & Meetup• Power Referrals• Trade Publications• Mobile Marketing
![Page 9: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/9.jpg)
See why we typically TRIPLE new
customer acquisition in 90 days
or less
![Page 10: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/10.jpg)
2. Raise Profit Per Sale
EIN leverages 3 big methods of increasing your average
transaction value
![Page 11: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/11.jpg)
Increasing Profits Per Sale
• Immediate Upselling– Do You Want Fries with that (McDonalds)
• Cross Selling– People who bought the also liked... (Amazon)
• Bundling – You can get Phone, Cable & Internet… (Cable)
![Page 12: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/12.jpg)
The McDonalds Example
• $1.91 to get a person in the drive thru
• 0.18 profit on a $2.09 burger sale
• $1.77 fries and Coke add on
$1.32 Profit8 times that of the
core sale
![Page 13: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/13.jpg)
See why we typically TRIPLE transaction profits in 90 days
or less
![Page 14: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/14.jpg)
3. Increase Frequency
EIN leverages 4 big methods of increasing the frequency with which your customers
buy
![Page 15: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/15.jpg)
Boomerang Marketing
• Constant Contact– Direct mail, Email,
Newsletter Phone, TXT message, Social Media & Retargeting
• Loyalty Programs– VIP promotions,
Frequency discounts, free merchandise incentivized referrals
• Continuity Billing– adding auto-billing
solutions is the VERY best of all methods to increase frequency
• Line Extensions– Sell more of what
our customers buy often via joint ventures
![Page 16: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/16.jpg)
See why we typically TRIPLE how often
customers come back to a business
![Page 17: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/17.jpg)
The Good PartThe Magical Math of
Business Growth
![Page 18: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/18.jpg)
Dynamic Business Growth
• If a company profits $1,000 a day…• With 3 times more customers
$3000 • With 3 times the profit per sale $9000• With 3 times frequency
$27,000
How big would this $365,000 company profits be in 6 months?
![Page 19: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/19.jpg)
$9,855,000.00
![Page 20: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/20.jpg)
New Valuation$50,000,000.00
Us $35,000,000Owner $15 Million
![Page 21: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/21.jpg)
The Better Part
There are more buyers for $10,000,000 and Up Businesses Than Their Sellers?
A Lot More
![Page 22: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/22.jpg)
The Buyer’s Ecosystem
Private Equity Firms – 3-6X Multiples(Many times NO cash is needed at all) 6-18 months
Mergers and Acquisitions Firms 8-12X(Simply Aggregate to $100M+ to increase multiple)
Public Companies 12-15X(MUST buy to meet street expectations, and have an instant way to double their money)
![Page 23: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/23.jpg)
The Sucker (Stockholder)• Pays 25 – 30X
multiple the very next day after the merger.
• Usually takes 20+ years of holding to ROI from earnings alone
• High risk of failure
![Page 24: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/24.jpg)
$4 TrillionThe amount of money public companies WISH they could spend buying cash flow in
2012
![Page 25: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/25.jpg)
See why it’s so easy to sell our businesses when they grow past
$10M
![Page 26: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/26.jpg)
M&A is a SELLERS market where
businesses often sell to the highest bidder
![Page 27: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/27.jpg)
At EIN, we specialize in growth from $2-
$20M
![Page 28: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/28.jpg)
There’s more:• We have 2 of the world’s most
brilliant marketers on our team• We have in-house legal,
accounting, HR & project management
• Import and Export department with office in the US and Asia
• Award winning technology and web team, social media and more
![Page 29: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/29.jpg)
And all the capital you’ll ever need to fund your growth
![Page 30: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/30.jpg)
The Filter Company
• Bought 70% for ZERO out of pocket• Secured a factoring line $200K• Doubled Sales 1st month• Reduced raw materials 40% via import• Immediately TRIPLED net profits
Could flip today for a $1.2 profit… after just 62 days ownership
![Page 31: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/31.jpg)
Should Sell Next year for $8M to $13M
![Page 32: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/32.jpg)
So here is the question:
Are you happy where you are or would you
rather…
![Page 33: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/33.jpg)
Have a smaller piece of a MUCH bigger
pie
![Page 34: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/34.jpg)
That Owner Should Pocket Arounda $4,000,000
![Page 35: Einfinal](https://reader035.vdocument.in/reader035/viewer/2022070302/5485f9fdb4795984178b4b6c/html5/thumbnails/35.jpg)