Download - eK-12 Business Plan Presentation
RyanJaeger
AmandaKlein
AndySorenson
Results Learning
eK-12
Robert Schmaltz
PeterMeyers
Results LearningeK-12
AGENDAThe Problem &
Opportunity
Marketing & Sales
Competition
Strategic Partnerships
Timeline
Financial Overview
Management & Ops
Assumptions
THE PROBLEM & OPPORTUNITY
Results LearningeK-12
The Spend and Results
Results LearningeK-12
Standardized Testing
Also, the US has fallen to 30th place in reading and math*Source: Harvard Business Review
Pro-fi-
cient26%Non-Pro-
ficient74%
*Math
Proficient21%
Non-Proficient
79%
*Science
Pro-fi-
cient48%
Non- Pro-ficient52%
*Reading
Results LearningeK-12
What If?
Metrically-based continuous
improvement
Modernize curriculum
delivery Assess through technology
Results LearningeK-12
To develop an interactive software curriculum delivery,
assessment, and data system for:
Kindergarten through 12 grade
Private, public and charter schools
eK-12Results Learning
Results LearningeK-12
Business Results
Educational transformation through:
Continuous curriculum and classroom improvements
Individual learning plans No limits learning Organic data reporting
resource Curriculum partnership
Results LearningeK-12
Business Methodology
DeliveryAssessme
ntsDataD A D
Delivered through Momentum
YesterdayTomorrow
Today
Momentum
Momentum
Results LearningeK-12
Delivery System
Results LearningeK-12
Achievement Unlocked
A -500 points
B - 450 points
C - 400 points
D – 350 points
F – 300 points
7:11 PMiPad
Momentum
Calendar
Mail Safari
7:11 PMiPad
Momentum
Calendar
Mail Safari
Momentum Login
Thanks for returning Andy!
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Andrew Sorenson – 6th GradeHome Classes
6001-8 Homeroom
6040-1 Science
6010-2 Language Arts
6050-4 Health
6065-2 Industrial Tech
6040-1 Social Studies
7:11 PMiPad
6101-8 French
6025-3 Math
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Amanda Klein
Peter Meyers Robert Schmaltz
18,150
M 13,830M 8,990M
Share 2 classes
Share French Share 3 classes
Andrew Sorenson – 6th GradeHome Classes
6001-8 Homeroom
6025-3 Math
6040-1 Science
6010-2 Language Arts
6050-4 Health
6065-2 Industrial Tech
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Unit 2
Geometry Review
Story Problems – Fixed Costs vs Variable Costs
Converting Units
Home
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Andrew Sorenson – 6th GradeHome 6025-3 Math
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Converting Units
Geometry Review
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Aa
Page 214 of 550
17/25 17 to 2517:25
Sometimes a ratio can be simplified. To simplify a ratio, first write it in a fraction form and then simply the fraction. To compare ratios, write them as fractions with common denominators, then compare the numerators.
In basketball practice, Kathlene made 17 baskets in 25 attempts. She compared the number of baskets she made by using the ratio 17/25. A ratio is a comparison of two quantities by division.
Kathlene can write her ratio of baskets made to attempts in three different ways:
Word Properties
ra-tio [rey-shoh, -shee-oh] noun, plural ra-tios
1. the relation between two similar magnitudes with respect to the number of times the first contains the second
2. proportional relation; rate: the ratio between acceptances and rejections
Examples FindDefinition
Andrew Sorenson – 6th GradeHome 6025-3 Math
Unit 2
Converting Units
Geometry Review
Story Problems
7:11 PMiPad
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Watch Videos Return
Andrew Sorenson – 6th GradeHome 6025-3 Math
Unit 2
Converting Units
Geometry Review
Story Problems
7:11 PMiPad
Home
Examples Return
Example 1.1
Tell me about this
Andrew Sorenson – 6th GradeHome Classes
6001-8 Homeroom
6040-1 Science
6010-2 Language Arts
6050-4 Health
6065-2 Industrial Tech
6040-1 Social Studies
7:11 PMiPad
6101-8 French
6025-3 Math
Home
Andrew SorensonSign OutMy Account
12,085M
Recent Activities
Mathematics Course 2Last Played 11/1/2012
Language Arts ReaderLast Played 9/9/2012
620/800M
31/40
78% complete
View Activity
430/1000
M
24/50
48% complete
View Activity
Ryan Jaeger12,15
0M
Share 2 classes
Peter Meyers Robert Schmaltz
13,830
M 8,990M
Share French Share 3 classes
Andrew Sorenson – 6th GradeHome Classes
6001-8 Homeroom
6040-1 Science
6010-2 Language Arts
6050-4 Health
6065-2 Industrial Tech
6040-1 Social Studies
7:11 PMiPad
6101-8 French
6025-3 Math
Home
Andrew SorensonSign OutMy Account
12,085M
Compare Activity Ryan Jaeger
Mathematics Course 2
Language Arts Reader
620/800M
31/40
78% complete
Compare Achievements
430/1000
M
24/50
48% complete
Compare Achievements
650/1000
M
32/50
65% complete
560/800M
28/40
70% complete
Ryan J Andy S
Ryan Jaeger12,15
0M
Share 2 classes
Peter Meyers Robert Schmaltz
13,830
M 8,990M
Share French Share 3 classes
MOMENTUM
Entry Screen
(Momentum
Assessment)
Program Start
Single ID Sign On
Email Calendar Assessme
nt
Social Reporting Assessme
nt
Assessment Tool
Calendar
Social
ReportsRead
Video
Examples
Assessment
ReadVideo
Assessment
Examples
Momentum
Database
MARKETING & SALES
Results LearningeK-12
The Market
Education, the future of tomorrow
Hundreds of Curriculum Providers
*132,183 Elementary/Secondary Schools in the US
Constant
Change
Government funded
*National Center for Education Statistics
Results LearningeK-12
The MarketCharacteristics:
Ages 23-55 Value education Responsible Social Not desk bound Busy Seekers of new
methods
Administrators
Teachers Media Specialists
School Board
Results LearningeK-12
Momentum StakeholdersAn individualized learning platform
Students
Single login for all systemsParents
Assessment methodologyEducators
Data offerings that measure curriculum effectiveness Content Providers
Results LearningeK-12
Points of Differentiation
Technology & Data
Supported Curriculums
Solution to Bridge the
Gap
Customization
Accessibility
Results LearningeK-12
Results LearningeK-12
Marketing ActivitiesOffline ActivitiesShows FETC, January 28-31, 2013
TCEA, February 4-8, 2013
ISTE, June 23-26, 2013 MEMO Fall Conference,
October 2013 TIES Education Technology
Conference, December 9-11, 2013
MembershipsMEMO (Minnesota Education Media Organization)
Online Activities Web site Social media Whitepapers Webinars Email campaigns
Results LearningeK-12
Relationship basedSales cycle5 business owners will sell
Sales
New classroom products are considered at any point in the year. Especially when the outcome…
Benefits Students | Improves Test Scores | Easy to Use | Efficiencies
Results LearningeK-12
Targeted School Systems
COMPETITION
Results LearningeK-12
Competitors
STRATEGIC PARTNERSHIPS
Strategic Partnerships
Our strategic partnership will operate in such a way that each party will mutually benefit in the
relationship.
eK-12Results Learning
Microsoft Bizspark
Education Curriculum Providers
Selective Hardware Suppliers5% distributor
discount/neutral cost
eK-12 TIMELINE
Results LearningeK-12
eK-12 Timeline
Year 1 Software “Momentum” developmentStart Pilot Program
Year 2 Analyze current pilot program
and make necessary changes Expand to Minnetonka and Edina
Year 3 First year of profit Money focused towards expand to
Eden Prairie, Eagan & Breck Increase production capacity
Year 5 12+ schools active with
Momentum High level of awareness due to
marketing, sales and word of mouth
Operational efficiencies = lower operating costs
Year 4 Leverage data Original sunk costs have been
absorbed 3+ schools added to the revenue
streams
2 3 4 51
MANAGEMENT
Results LearningeK-12
Business Structure
Peter Meyers, President
Andy Sorenson, VP Operations
Amanda Klein, VP Sales & Marketing
Ryan Jaeger, VP Finance
Robert Schmaltz, VP Technology
eK-12Results Learning
Results LearningeK-12
Operations
eK-12 36th West Main
Street, Waconia, MN
Results LearningeK-12
Stage Gate Process
Gate 1
Project Initiation• Customer needs
identified and formation of project plan
• Team assembled (including customer representation)
Gate 2
Concept Definition• Product specification
identified through team brainstorming sessions
• Key dates & deliverables laid out and finalize project timeline
Gate 3
Product Design• Programming
phase (Initial build/bug investigation)
• Test plan identification and development
Pre-Production /Pilot Run• Test plan completed• Dry run data
migration and on-site pilot run
Product Launch• Customized
Momentum platform loaded on hardware and delivered to customer
• Physical on-site installation/training/implementation period
Gate 4
Gate 5
Project Audit• Review of
lessons learned for future projects
• Project financial review and audit
Gate 6
ASSUMPTIONS
Results LearningeK-12
Assumptions
1. One school class = 750 students
2. Year/Schools: Yr. 1/1, Yr. 2/+2, Yr. 3/+3, Yr. 4/+3, Yr.
5/+3
3. Price of Momentum per student is $15. This price
will increase 10% in year two and 25% in year three
4. 5% mark up on hardware bought through eK-12
5. $7/Month for device training and repair
6. Multiple revenue streams (hardware and service)
FINANCIAL OVERVIEW
Results LearningeK-12$ Years one & two are development years
(loss)
Year three (profit)
Year four have 6-9 months of liquidity
Two major upgrades
2013 ($294,578)
2015 ($230,020)
Financials
Results LearningeK-12
Financials-Ratios
Ratio Calculation
Gross Margin
42-46%
Net Profit Margin
25-27%
Results LearningeK-12
Startup Funding-Overview
Business Startup Costs
Business Startup Year 2013
Facility Improvements
$ 31,710
Equipment $ 160,140 Computers $ 53,500 Marketing $ 26,028 Services $ 17,000 Phones $ 1,200 Miscellaneous $ 5,000 Total Startup Costs $ 294,578
Results LearningeK-12
Startup Funding-Overview
Results LearningeK-12
Startup Funding-Overview
Year 2013 2014 2015 2016 2017
Sales $111,600 $1,114,875
$3,274,331 $5,251,406 $6,716,250
Gross Profit $78,000 $440,625 $1,379,606 $2,449,481 $3,121,875
Expenses $580,996 $619,295 $1,015,913 $1,055,336 $1,279,097
People $349,956 $362,204 $642,000 $697,835 $900,891
Net Profit ($502,996) ($178,670) $272,770 $1,045,609 $1,382,084
Results LearningeK-12
Financials-Risk Mitigation (Monthly)
Year 2013 2014 2015 2016 2017Monthly Operating Expense
$43,013.08 $43,686.92
$73,629.83 $79,368.58 $99,271.58
Monthly Loan Payments
$4,775.25 $13,441.58
$13,441.58 $13,441.58 $4,775.25
Total Monthly Operating Expense
$47,788.33 $57,128.50
$87,071.42 $92,810.17 $104,046.83
Year End Cash Balance
$42,124 $721,773 $2,724,585 $6,904,108 $12,492,859
Months of Liquidity
.88 12.63 31.29 74.39 120.07
Results LearningeK-12
Financials
What's in it for you?Low risk
15% payback annually$61,987.76 Total Payout
25% ROI
Results Learning
eK-12