@JoePulizzi #bsmart14
JOE PULIZZI’S PRESENTATION (@JoePulizzi):
The Power of Epic Content:
Six Opportunities
@JoePulizzi
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
@JoePulizzi
@JoePulizzi
There Is One Key
to a Successful Presentation
@JoePulizzi
5
Image courtesy of Pooky Poetry
@JoePulizzi
1
@JoePulizzi
The Evolution of
Content Marketing
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
91/100
http://bitly.com/cm-research
@JoePulizzi
sodahead.com
@JoePulizzi
Just 42% believe their
content marketing is effective
http://bitly.com/cm-research
@JoePulizzi
@JoePulizzi
How Many of You Have a
Documented Content Marketing
Strategy?
@JoePulizzi
@JoePulizzi
@JoePulizzi
Sales, Savings & Sunshine
Opportunity #1
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
CREATE A WHY FOR EACH CHANNEL
@JoePulizzi
Create a Content Marketing Mission Statement
Opportunity #2
@JoePulizzi
@JoePulizzi
Enabling Women to Have More Quality
Time with Their Families
@JoePulizzi
@JoePulizzi
Help Engineers Answer the Most
Challenging Industrial Solder Questions
@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and
business owners can find useful information, advice, insights,
resources and inspiration for running and growing their
businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the Audience
@JoePulizzi
Never Build Your Content Ship on Rented
Land
Opportunity #3
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Focus on Subscribers As a Key Metric
@JoePulizzi
@JoePulizzi
@JoePulizzi
43
@JoePulizzi
What’s the difference between those who
subscribe to my content and those that
don’t?
@JoePulizzi
Leverage Influencers the Build an Audience
Opportunity #4
@JoePulizzi
@JoePulizzi
4 : 1 : 1
Sales
Content Marketing
Influencer
Sharing
@JoePulizzi
@JoePulizzi
49
@JoePulizzi
@JoePulizzi
51
@JoePulizzi
52
@JoePulizzi
Change the Technology Conversation
Opportunity #5
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
tractiondemand.com
@JoePulizzi
@JoePulizzi
Buy vs. Build
Opportunity #6
@JoePulizzi
Image courtesy sendgrid.com
@JoePulizzi
@JoePulizzi
TAKEAWAYS
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Create a Content Marketing Mission Statement
5. Don’t Build Your Content Ship on Rented Land
6. Focus on Subscribers as a Key Metric
7. Build an Influencer List to Build Audience
8. Bake Influencers Into Your Content
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!
@JoePulizzi
1