El Cid Real Estate

2010 Marketing

• $25,000 Annual Budget

El Cid Real Estate 2010 Marketing Spend Calendar

English PPC Keyword & Ad Examples: Google, Yahoo, Bing

English & Spanish PPC Spend Per Month

Spanish PPC Keyword & Ad Examples: Google, Yahoo, Bing

English & Spanish Display Spend Per Month

English & Spanish Display

• Initial Templates: Final Product Still In Process

English & Spanish Display: Retargeting

Consumer clicks

Banner Ad Lands on Site and Receives Cookie

Consumer Leaves

Site

Consumer visits a travel site in our ad network one week later and we display our ad again.

Tracking Conversions: RFP Submissions

Consumer clicks a PPC or Banner Ad and lands on Fly

or Buy page

Consumer submits an RFP and reaches the Thank You page. Omniture Captures the

submission and we see it as 1 conversion.