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Elaine Heumann Gurian
CALVIN CLIFFS – A CASE STUDY
How one small unknown museum
uses many exhibition strategies
while on a small budget
-- if they can do it, you can too --
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Elaine Heumann Gurian
CALVERT CLIFFS MUSEUM Maryland seashore Important Paleolithic cliffs, fossils Topic – everything about the area Audience
Yachts and boat enthusiasts Summer tourist season Big Air Force installation nearby Winter rural and isolated School groups
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Elaine Heumann Gurian
ORIENTATION An interactive map Answers – Where is
this in context.
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Elaine Heumann Gurian
ORIENTATION -- MAP Has voice over Adds History Further Context
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Elaine Heumann Gurian
ORIENTATION -- TIMELINE Answers question –
Where in sequence is this.
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Elaine Heumann Gurian
ORIENTATION – MAP Model Three-dimensional Answers
relationship question.
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Elaine Heumann Gurian
OBJECTS Many Objects in a
case. Reading rail with
labels. Quite ordinary
installation.
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Elaine Heumann Gurian
OBJECT & PHOTO Real Object Photo putting object
in context. One of the quickest
cheapest exhibition strategy that answers the question -- “How was this used?”
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Elaine Heumann Gurian
A REAL OBJECT IN CONTEXT
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Elaine Heumann Gurian
REPRODUCTION Touchable object Historic story –
Answers question “What is the size of the tobacco barrel that went to England?”
Audience can understand size.
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Elaine Heumann Gurian
CONSTRUCTED MODEL Answers the
questions – “What did it look like? How big was it?”
Adds emotional quality (intended or unintended?) “How frightened would I be if I met this?”
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Elaine Heumann Gurian
TOUCHABLE READING RAILINVENTED PAINTED BACKGROUND
Combined labels and specimens.
Visitor can touch material and look closely.
Answers both visual and tactile questions.
These cliffs are only 5 miles away. Thus this serves as a gateway to the real site.
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Elaine Heumann Gurian
Reading Rail– Contemporary materials
Turns easy-to-find material into museum artifacts.
Lends authority to ordinary material.
Changes the way visitors will attend to ordinary materials in the service of a story.
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Elaine Heumann Gurian
A MULTIPLE STRATEGY Background Read flora, object Reading rail Mounted touchable
object.
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Elaine Heumann Gurian
a reproduced full-scale environment
These are the strata of the cliffs down the road
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Elaine Heumann Gurian
AUDITORIUMAdds: -- Possible Performance
and live demonstrations.
Respite. Additional information. Sound, Motion, Context.
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Elaine Heumann Gurian
TECHNOLOGY -- Movie Small Theatre in
exhibition Adds context,
motion, etc.
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Elaine Heumann Gurian
Take advantage of surprise--REALITY Real bird nest Placed by bird Now used by
teachers Visitors don’t touch
or take away.
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Elaine Heumann Gurian
Amenities Food Service Contemplation Rest Eat Talk, socialize Real environment Also has shop, etc.
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Elaine Heumann Gurian
INVITATION TO ANOTHER WORLD -- PROCESS
Showcase skilled craftsman
Recognize contemporary tradesman
Talk to real experts Relationship with
community
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Elaine Heumann Gurian
ROLE PLAY – DRESS-UP Fantasy. Story telling. Transport to
another time. In the best ones,
experience other ephemeral information like gender roles, etc.
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Elaine Heumann Gurian
ACTIVITY -- SIMULATION Archeology dig Fun in its own right. Also establishes the
care and skill needed for a dig.
Activity as physical and tactile learning over time.
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Elaine Heumann Gurian
HANDS ON The real object The real sound The real activity
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Elaine Heumann Gurian
HANDS ON -- TALK-BACK The audience as
teacher. The indication that
the audience opinion counts.
A change in a power relationship.
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Elaine Heumann Gurian
HANDS-ON ACTIVITY Actively answers
questions. Audience
participation in own learning
Quiz Easy to misuse the
strategy.
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Elaine Heumann Gurian
MORE ABOUT Multiple levels of
information Here very simple Often technology
used for this purpose.
For audience who wishes to know more.
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Elaine Heumann Gurian
MORE ABOUT -- OBJECTS For close study Visual Storage For audience who
wishes to know more.
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Elaine Heumann Gurian
MORE ABOUT –GAMES, BOOKS, TEACHER Children’s room Multi-generational Additional
information Teacher attendant
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Elaine Heumann Gurian
A REAL ENVIRONMENT This habitat was
created, is small and has an interpretative trail throughout. It is the real flora and fauna
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Elaine Heumann Gurian
A VOLUNTEER WITH MATERIAL
Real touchable materials on a cart,
Real Animals
A knowledgeable teacher.
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Elaine Heumann Gurian
THE CART !
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Elaine Heumann Gurian
SECTIONS – TIMELINE Emblematic First person Sequence
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Elaine Heumann Gurian
ARTIFACT ENVIRONMENT Stage for
demonstrations Craftsmanship Section timeline Real material
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Elaine Heumann Gurian
SECTION TIMELINE Suggests Dress
and roles Peoples history
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Elaine Heumann Gurian
RECAPITULATION A reinforcement exit
strategy
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Elaine Heumann Gurian
COLLECTIONS STORAGE Study Storage Real size For the specialist
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Elaine Heumann Gurian
REPRODUCTION, CREATED AS A CLASS
LABEL TELLS PROCESS OF MAKING
TOUCHABLE STUDENTS
LEARN HANDS ON HISTORY
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Elaine Heumann Gurian
THE REAL EXPERIENCE UNSTAND HOW IT
FEELS IN MOTION WHAT THE
WORLD LOOKS LIKE
HOW IT SOUNDS IN ACTION
SOURCE OF INCOME
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Elaine Heumann Gurian
RESEARCH ARCHIVES OBJECT
STORAGE OPEN TO
SCHOLARS
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Elaine Heumann Gurian
ENTHUSIASTS INVITATION TO
AMATEURS CHANGE OF
AUTHORITY ENLARGED
DEFINITION OF MUSEUM
WELCOME TO THE COMMUNITY
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Elaine Heumann Gurian
ALTERNATIVE SITE ADDITIONAL
EXPERIENCE