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Elegance and Sophistication
Victor Chen and Emily WinstonME214: Good Products, Bad Products
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What Is Elegance?
el·e·gance n.
1 a : refined grace or dignified propriety;
c : dignified gracefulness or restrained beauty of style;
d : scientific precision, neatness, and simplicity
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What Is Sophistication?
so·phis·ti·ca·tion n.3 : the process or result of becoming cultured,
knowledgeable, or disillusioned;4 : the process or result of becoming more
complex, developed, or subtle
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A Contradiction in Terms ?These terms are used synonymously, yet parts of their definitions contradict one another:
Sophistication – more complex and disillusionment
Elegance – simplicity, grace and neatness
BMW 7 Series with iDrive
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Trends Through TimeSome things are timeless…
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Trends Through Time
…while most things are not.
1986 DMC Delorean
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The Pinnacle of Style in 1957
A lady and her Cadillac
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The Pinnacle of Style in 1957
A man and his Cadillac
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Selling the Image in 1959
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The Standard of the World
1953 Mailer Cover
1953 Color Selector Catalog Cover
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Cadillac in the 1980s
1981 Seville
While cars in the 1980s suffered in design in general, Cadillac struggled with brand management and lost its identity and cache.
1986 Cimarron
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Passing on the Torch
The sleek 1988 Voyage concept car was a "rolling laboratory" of technology.
The 1996 A4 brought Audi into the styling forefront.
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Audi’s Design Vision
Audi concept vehicles from 2001, the Avantissimo and Steppenwolf.
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The Rise of Audi
2002 TT Roadster 2002 allroad
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The TT Leaving Its Home
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The Science of Detail
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The Thrill of the Ride
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Cadillac’s Design Vision
1999 Cadillac Evoq concept
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The Return of Cadillac
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Once Again, The Standard of the World?
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Further InformationAudi of America Website, http://www.audiusa.com
Automobile and Culture by Gerald Silk,New York: Harry N. Abrams, Inc, 1984.
Cadillac: America’s Luxury Car by Robert Ackerson,Blue Ridge Summit, PA: TAB BOOKS, Inc, 1988.
The Cadillac Club, http://www.car-nection.com/yann/Dbas_txt/indx2001.htm
Cadillac Website, http://www.cadillac.com