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MODULE 5Elements of Directing, Co-ordintaing and Control.
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Index
Directing Leadership Motivation Communication Co-ordination Control.
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Directing
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Meaning:
Art of getting things done through and with people.
Important managerial function performed by managers at all levels.
Leads to advancement of organizational goals.
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DefinitionsEarnest Dale “ Direction is telling people what to do and seeing that they do it to the best of their ability. If mistakes are corrected, providing on the job instruction and issuing orders”
Theo Hainman “ Directing consists of the process and techniques utilized in issuing instructions and making certain that operations are carried on as originally planned”
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Importance
Management function
Guiding process
Continuous activity
Flow of direction
Wide dimensions.
Readily acceptable
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Leadership
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Definition
Koontz and O'Donnell “ It is influencing people to follow you and to work willingly for the advancement of a common goal.”
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Styles of leadership
Democratic / Participative.
Delegative / Laisssez
Faire.
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Motivation
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Definition
Koontz and O’Donnell
“ Motivation is a general term
applying to the entire class of drives,
needs, wishes and similar forces.”
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Importance:
Achievement of organizational
goals.
Creating enthusiasm and interest.
Low absenteeism
.
Effective resource
utilization.
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Theories
Fear and punishment theory.
Reward theory.
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Communication
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Definition
‘The process of passing information and understanding from one person
to another.It is essentially a bridge of meaning between the people. By using the bridge, a person can safely cross the river of misunderstanding.’
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Originates from Latin words commincare which means to share or impart.
It is information which is transmitted and understood between two or more people.
Requires a SENDER, MESSAGE and RECIEVER.
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Objectives
Information
Motivation
Raising morale
Suggestion
Steadier work flow.
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Types of communicationcommunication
Based on purpose and style.
formal
informal
Based on channel used.
verbal
Oral
Written.
Non-verbal
According to direction
Downward communication
Upward communication
Horizontal communication.
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Co-ordination
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Definition
George R Terry “ Co-ordination is the orderly synchronization of
efforts to provide amount, timing and directing or execution
resulting in harmonious and unified actions to a stated
objective.”
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Principles Simplified
organization
Harmonized programs
and policies.
Continuity.
Voluntary cooperation.
Well defined goals.
Direct contact.
Dynamism.
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Techniques
Sound planning
Incentives
Liaison departments
Chain of command
Voluntary co-ordination
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Controlling
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Definition
Harold Koontz“Controlling is the measurement and
correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished.”
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Need
Objective oriented.
Forward looking.
Quick action
Directness
Flexibility
Economy
Regular revision
Suggestive
Suitability
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Control process