I Came, I Saw, I Planned
Social Media Strategy Workshop
“A revolution doesn’t happen when a society adopts new tools. It happens when a society adopts new behaviors.”
UsNow - http://usnowfilm.com
SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
Strategizing in 7 Steps
1. Set objectives 2. Analysis of existing strategies 3. Strategic Issues Check4. Critical Success Factors 5. Key Performance Indicators6. Preparation 7. Monitoring, Measurement and Evaluation
Top 5 Resources
• Wikinomics by Don Tapscott
• Cluetrain Manifesto by Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
• Never Eat Alone by Keith Ferrazzi, Tahl Raz
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
• Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug
What If?..
• Somebody left a negative comment on your Facebook page…
• Your twitter account was hacked…
• Someone misunderstands you and spreads wrong information…
Your Turn
You have 50 twitter followers and you are embarking on fundraising campaign. How can you use twitter to raise $1,000?
Come up with 5 steps
Your Turn
Your board wants to evaluate your organizations’ online engagement efforts.
How can you satisfy the board?
More Case Studies and Good Examples
• Best Job in the World - contests
• KIVA - strong values, community involved in building the organization
• Google - providing value for free. What is the return?
• Department of Culture - community mobilization
• TakingITglobal - youth engagement
THANK YOU!
