Download - Elevate Your Menu
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Elevate Your Menuwith top-selling cheese products and application
ideas from Kraft Heinz
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Made from select ingredients, Kraft Heinz cheeses deliver consistent,high-quality results in the formats you require
Presenting
SLICE 5-6
7
8
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PRODUCT DIRECTORY
An impressive lineup with irresistable results
LOAFSpecially formulated to melt smooth and creamy
SHREDDEDIncredibly versatile and the perfect accent
SAUCE/SPREADIdeal for dipping, spreading, and topping
GRATEDA distinctive and carefully crafted taste
our iconic brands
Categoryinsights
MENU
7%
are the top processed cheeseingredients on menus
Source: Mintel Menu Insights: Ingredient by Time Period, Q3 2018 Sources: Mintel Menu Insights, Menu Incidence Q3 2015-Q3 2018;Datassential FLAVOR, 2019
&Source: US Chains & Independents 2018 Datassential Menu Trends
70%
50%
of restaurantsof er a hotsandwich
American Cheeseis found on
with all cheese up7% in number ofmenu mentions
OF MENUS42%
YellowAmerican
WhiteAmerican
AmericanSwiss
f
of er aburger
f
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BrandinsightsWith Kraft Heinz cheese, you never have to sacrifice quality for convenience.
brand has 99% awareness among consumers
brand has 95% awarenessSource: Ipsos Brand Awareness Study 2019
OF
VS.PROCESS CHEESE
NATURAL
BENEFITS
Superior Melt
Product Uniformity
Oil Won’t Separate When Cooked
Extended Shelf LifeVersatile in Usage Occasions
100of processed cheese experience, Kraft Heinz has made American
cheese a family favorite
YEARS
WITH OVER
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SKU
210006030900
210007261900
210006031100
210007271100
210006031200
210006030400
210006031400
GTIN
10021000603098
10021000726193
10021000603111
10021000727114
10021000603128
10021000603043
10021000603142
Description
Kraft Deli Deluxe American Slice
Kraft American Ribbon Slice
Kraft American Slice
Velveeta American Slice
Kraft American White Slice
Kraft American Ribbon Slice
Kraft American Pullman Slice
Pack Size
96 Slices
81-108 Slices
120 Slices
120 Slices
120 Slices
96-128 Slices
160 Slices
Case Size
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
Attributes
SLICES
W
R
PPullmanA pullman slice is slightly smaller than a regular slice tomatch unique meal cases, like sliders (3x3" vs 3.5x3.375")
WhiteCheese without additional coloring (based on milk's white color)W
RibbonA ribbon slice features select-a-size slices that are clearly markedfor custom cheese applications like long sandwiches
R
OG Ooey Gooey MeltMelts smooth and creamy; best for high-melt applications
Excellent Source of CalciumOne serving is 20% of your DVEC
EC
EC
EC
REC
PEC
Good Source of CalciumOne serving is 10% of your DVGC
GC
OG
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SKU
210006031500
210006029900
210007013100
210007013200
210008399700
210007013300
210008399400
GTIN
10021000603159
10021000602992
10021000701312
10021000701329
10021000839978
10021000701336
10021000839947
Description
Kraft American White Pullman Slice
Kraft American Swiss Slice
Kraft ChedaSharp Slice
Kraft ChedaSharp Slice
Kraft ChedaSharp White Slice
Kraft ChedaSharp Pullman Slice
Kraft ChedaSharp Restricted Melt Slice
Pack Size
160 Slices
160 Slices
120 Slices
135 Slices
135 Slices
160 Slices
200 Slices
Case Size
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
5 pounds, 4 count
Attributes
SLICES
W
RM
TS
PTS
P W
W
PPullmanA pullman slice is slightly smaller than a regular slice tomatch unique meal cases, like sliders (3x3" vs 3.5x3.375")
Restricted MeltThe slice keeps its shape while melting, making this productbetter for applications like burgers when you don't want runo�
RM
WhiteCheese without additional coloring (based on milk's white color)W
RibbonA ribbon slice features select-a-size slices that are clearly markedfor custom cheese applications like long sandwiches
R
Thin SliceTS
Good Source of ProteinGP
Excellent Source of CalciumOne serving is 20% of your DVEC
Good Source of CalciumOne serving is 10% of your DVGC
GC
GC GP
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LOAF
WhiteCheese without additional coloring(based on milk’s white color)
Ooey Gooey MeltMelts smooth and creamy; best forhigh-melt applications
OG
SS OG D3 RF
SS OG D5
EM MC
W SS Shelf Stable
Even MeltEMMade with 70% or more natural cheeseMade with the Most CheeseMC
Reduced Fat45% less fat than cheddar cheeseRF
First 3 Ingredients are DairyD3First 5 Ingredients are DairyD5
WEM MC
SKU
210000594300
210006333000
210000139500
210000139600
GTIN
10021000059437
10021000633309
10021000013958
10021000013965
Description
Velveeta American Mini Loafs
Velveeta American Loaf
Kraft American Loaf
Kraft American White Loaf
Case Size
.75 ounces, 12 count
5 pounds, 6 count
5 pounds, 6 count
5 pounds, 6 count
Attributes
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Good Source of CalciumOne serving is 10% of your DVGC
GC
Ooey Gooey MeltMelts smooth and creamy; best forhigh-melt applications
OG
SS Shelf Stable
SS
SKU
210006295900
210007013400
210000491500
210000492200
GTIN
10021000629593
10021000701343
10021000049155
10021000049223
Description
Velveeta American Shredded
Kraft ChedaSharp Shredded
Cheez Whiz Sauce Pouch
Cheez Whiz Spread Pouch
Case Size
5 pounds, 4 count
5 pounds, 4 count
6.5 pounds, 6 count
6.5 pounds, 6 count
Attributes
SHREDDED, SAUCE & SPREAD
SS
OG
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GRATED
SKU
210006666100
210006154500
210006156800
210006156600
GTIN
10021000666611
10021000615459
10021000615688
10021000615664
Description
Kraft Single Serve Grated Parmesan
Kraft Grated Parmesan
Kraft Grated Parmesan
Kraft Finely Shredded Parmesan
Case Size
.21 ounces, 200 count
5 pounds, 1 count
5 pounds, 1 count
5 pounds, 1 count
Attributes
SS
SS
Shelf StableSS
Innovate& explore
Add a mild or slight kick toa host of dishes
SAVORY APPETIZERSLIQUID GOLD MELT ALL-OCCASION SLICESThe go-to brand for flavor,
performance & nutritional varietyAn ooey gooey melt
in any format
©2019 The Kraft Heinz CompanyChicago, IL 60601
©2019 Kraft Foods
For more products and recipe development, check out our Kraft Heinz Foodservice website: www.KraftHeinz-Foodservice.com
