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The 51st annual Chick-fil-A Peach Bowl featured a top-10 matchup between No. 10 Florida and No. 7 Michigan. The Gators defeated the Wolverines 41-15 in what was the Bowl’s first Big Ten versus SEC matchup in 28 years.
Michigan defeated Florida 3-2 to clinch this year’s Battle for Bowl Week competition and the coveted Battle for Bowl Week Championship Belt.
Teams came together to visit Ebenezer Baptist Church and hear first-hand accounts from civil rights leaders Dr. C.T. Vivian and Gerald Durley, as well as former
television journalist Monica Pearson.
No. 10 Florida celebrates its first-ever Chick-fil-A Peach Bowl win after defeating No. 7 Michigan.
One of the premier games in all of college football. You have two top-10 teams playing each other, I think it’s as great of an experience as anything you’re going to do in college football. – Florida Head Coach Dan Mullen
Always had heard about Atlanta and about the reputation it has for hospitality, but this is at an A plus, plus level from the Chick-fil-A Peach Bowl.
– Michigan Head Coach Jim Harbaugh
41
15VS.
#10
#7
FINALSCORE
ELITE TEAMS
74,006AT TENDANCE
2018
3.02MILLION
IN ATTENDANCE SINCE 1968
20 SELLOUTS IN 22 YEARS
$48.4 MILLION TOTAL STATE ECONOMIC IMPACT
$ 3 . 2 6 M I L L I O N D I R E C T TA X I M PA C T
$12 M I L L I O N
$185 MILLION2018 TOTAL TEAM PAYOUT
ALL-TIME TOTAL TEAM PAYOUT
173.9 MILLIONVIEWERS ALL-TIME WATCHED
ON ESPN9.3 MILLION 2018 VIEWERSHIP
TRUE TASTE OF MUSIC KICKS OFF OPENING WEEKEND
Peach Bowl, Inc. hosted its inaugural True Taste of Music event on the eve of
this year’s Chick-fil-A Kickoff Game. Distinguished chefs (five-time James Beard
semifinalist Ford Fry, Owner and Chef of Ten Bistro Jesse Kauffman and Omni Hotel’s
Executive Chef Greg Wright) came together at the Chick-fil-A College Football Hall of
Fame to pair their gourmet cuisine with the acoustics of alternative rock band Sister
Hazel (Ken Block and Drew Copeland) and singer-songwriter Michael Tolcher.
2024
CLEMSON
VSGEORGIA
2022
OREGON
VSGEORGIA
2022
CLEMSON
VSGEORGIA
TECH
2021
OLE MISS
VSLOUISVILLE
2021
ALABAMA
VSMIAMI
SATURDAY, SEPT. 12, 2020
NORTH CAROLINA
VSAUBURN
MONDAY, SEPT. 7, 2020
VIRGINIA
VSGEORGIA
SATURDAY, SEPT. 5, 2020
WEST VIRGINIA
VSFLORIDA
STATE
SATURDAY, AUG. 31, 2019
DUKE
VS ALABAMA
FUTURE MATCHUPS
21 16FINAL SCORE
I really appreciate the Chick-fil-A Kickoff Game staff and everything they do to make it such a premier event. It was a great experience.
– Auburn Head Coach Gus Malzahn
THE NATION’S LONGEST-RUNNING KICKOFF GAME
HIGHEST-RANKED
OF OPENING W EEK ENDTEAM MATCHUP
higher than the attendance of 36 bowl games last year68,973
AVERAGE ATTENDANCE OF the Chick-fil-A Kickoff Game boasts an
2008Since it’s creation in
965,635
VIEWERS IN 2018TOTAL 6.1m
$ 75.8 million$ 8.3 millionALL-TIME TEAM PAYOUTS
Bob Stoops and Steve Spurrier teamed up to shoot a final score of -8 in this year’s Legends competition.
Kirby Smart’s 278-yard shot won the Coach Division of the Long Drive skills competition.
Ole Miss Head Coach Matt Luke and celebrity partner Wesley Walls captured the Rebels’ third consecutive Chick-fil-A Peach Bowl Challenge title, representing the first-ever three-peat in the event’s history.
This year’s tournament featured its first-ever Legends competition, where 10 former coaches competed for a share of a $50,000 purse to be split among their selected charities.
THE COUNTRY’S PREMIER HEAD COACH & CELEBRITY CHARITY GOLF EVENT
PLACE: TEAM: SCORE: SCHOLARSHIP WINNINGS:
1 Ole Miss Matt Luke, Wesley Walls -11 $110,000
2 N.C. State Dave Doeren, Terry Harvey -10 $90,000
3 (T) Alabama Nick Saban, Mark Ingram -8 $70,000
3 (T) Florida Dan Mullen, Judd Davis -8 $70,000
3 (T) Georgia Kirby Smart, David Dukes -8 $70,000
6 Notre Dame Brian Kelly, Jimmy Dunne -7 $50,000
7 (T) Auburn Gus Malzahn, Al Del Greco -5 $37,500
7 (T) Georgia Tech Paul Johnson, Jon Barry -5 $37,500
9 North Carolina Larry Fedora, Roy Williams -4 $35,000
10 Pittsburgh Pat Narduzzi, John Congemi -1 $30,000
11 Clemson Dabo Swinney, Steve Fuller E $30,000
LONG DRIVE WINNERS:
Coach Division Kirby SmartGeorgia
278 yards $5,000
Celebrity Division Terry HarveyN.C. State
274 yards $5,000
CLOSEST TO THE PIN WINNERS:
Coach Division Gus Malzahn Auburn 3’ 6” $5,000
Celebrity Division Mark IngramAlabama 37” $5,000
The annual Chick-fil-A Peach Bowl Challenge charity golf tournament features head football coaches and celebrities competing for their share of a $650,000 scholarship purse. Each year, the four-day event distributes $800,000 in charity and hosts more than 700 guests, including head coaches, celebrities, PGA golfers and Chick-fil-A vendors at the picturesque Reynolds Lake Oconee resort.
The 2018 field included 22 of the nation’s top head coaches and celebrity alumni competing in a two-man scramble format against their rivals. The $650,000 purse benefits endowed scholarships at the universities and individual foundations and charities chosen by the coaches.
The Chick-fil-A Peach Bowl does an amazing job raising money for kids and for different charitable organizations. We get to go play golf, have a lot of fun and support great charities and foundations.
– Florida Head Coach Dan Mullen
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2018
$812
,5
20
Ch
arita
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a
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S
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ola
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ip
D
on
atio
ns
$7.6
MILLION
ALL-TIME
TOTAL DONATIONS IN 2018
$10,184,590
DONATION HIGHLIGHTS
APS LITERACY PROGRAM
College Football Hall of Fame
$8,000,000University Head Coach Foundations (through Chick-fil-A Peach Bowl Challenge)
$405,500Endowed Scholarship Program
$315,000Touchdowns for Children’s
$303,109College Football Playoff Extra Yard for Teachers /APS Literacy Program
$250,000American Red Cross - Diaster Relief
$200,000Endowed Scholarships at Florida & Michigan
$200,000WinShape Homes long-term foster care program
$175,073Academic Mentoring Program within Atlanta Public Schools
$150,000Georgia Lions Lighthouse Foundation & Lions Club
$100,000Children’s Healthcare of Atlanta
$53,888
COLLEGE FOOTBALL’S MOST CHARITABLE BOWL ORGANIZATION
ENDOWED SCHOLARSHIP PROGRAMPeach Bowl, Inc. currently operates a $6.6 million endowed scholarship program at 32 major universities to help provide college scholarships to Atlanta students.
Peach Bowl, Inc. owns and manages three major events: the Chick-fil-A Peach Bowl, the Chick-fil-A Kickoff Game and the Chick-fil-A Peach Bowl Challenge. Through its management of those events, Peach Bowl, Inc. – in partnership with Chick-fil-A – impacts scholarship and charity in a variety of meaningful ways and through multiple organizations.
In 2017, the Chick-fil-A Peach Bowl joined forces with the Atlanta Football Host Committee, Chick-fil-A Foundation and College Football Playoff Foundation to create a partnership with Atlanta Public Schools that resulted in the funding of a three-year, $2 million initiative to improve early childhood literacy among kindergarten through fifth grade students. By 2020, the literacy initiative will equip 1,500 APS teachers with the skills to deliver high-quality literacy instruction to all 25,000 APS elementary students.
PEACH BOWL, INC. HAS GIVEN $32.8 MILLION IN CHARITY AND SCHOLARSHIP SINCE 2002, MAKING IT THE #1 BOWL ORGANIZATION IN THE COUNTRY IN CHARITABLE AND SCHOLARSHIP DONATIONS.
Alabama $444,245 North Carolina $111,609
Arizona $68,531 NC State $242,813
Auburn $466,420 Notre Dame $25,000
Cincinnati $107,281 Ohio State $73,897
Clemson $641,982 Ole Miss $421,419
Duke $102,320 Pittsburgh $25,000
Florida $175,000 South Carolina $322,574
Florida State $438,901 Syracuse $10,000
Georgia $248,493 TCU $113,750
Georgia Tech $647,967 Tennessee $304,813
Houston $118,181 Texas A&M $99,792
LSU $103,565 UCF $100,00
Maryland $96,764 Virginia $130,688
Miami $157,649 Virgina Tech $440,014
Michigan $100,000 Wake Forest $80,813
Mississippi State $160,343 Washington $150,000
TOTAL: $6.6 MILLION as of March 2019