![Page 1: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/1.jpg)
IMPACT?!sander @duivestein
the future is now
![Page 2: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/2.jpg)
![Page 3: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/3.jpg)
![Page 4: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/4.jpg)
![Page 5: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/5.jpg)
![Page 6: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/6.jpg)
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
![Page 7: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/7.jpg)
![Page 8: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/8.jpg)
![Page 9: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/9.jpg)
![Page 10: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/10.jpg)
![Page 11: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/11.jpg)
![Page 12: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/12.jpg)
![Page 13: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/13.jpg)
![Page 14: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/14.jpg)
![Page 15: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/15.jpg)
![Page 16: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/16.jpg)
![Page 17: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/17.jpg)
![Page 18: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/18.jpg)
![Page 19: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/19.jpg)
![Page 20: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/20.jpg)
![Page 21: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/21.jpg)
![Page 22: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/22.jpg)
me the media
![Page 23: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/23.jpg)
![Page 24: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/24.jpg)
1440
![Page 25: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/25.jpg)
1605
![Page 26: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/26.jpg)
1840
![Page 27: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/27.jpg)
1875
![Page 28: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/28.jpg)
1880
![Page 29: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/29.jpg)
1895
![Page 30: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/30.jpg)
1906
![Page 31: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/31.jpg)
1946
![Page 32: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/32.jpg)
1979
![Page 33: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/33.jpg)
1989
![Page 34: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/34.jpg)
2001
![Page 35: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/35.jpg)
2007
![Page 36: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/36.jpg)
2008
![Page 37: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/37.jpg)
2009
![Page 38: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/38.jpg)
2010
![Page 39: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/39.jpg)
2010
![Page 40: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/40.jpg)
2012
![Page 41: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/41.jpg)
![Page 42: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/42.jpg)
![Page 43: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/43.jpg)
![Page 44: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/44.jpg)
![Page 45: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/45.jpg)
![Page 46: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/46.jpg)
![Page 47: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/47.jpg)
![Page 48: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/48.jpg)
![Page 49: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/49.jpg)
SANDER @DUIVESTEIN | + 31 6 250 260 20
2013
![Page 50: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/50.jpg)
![Page 51: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/51.jpg)
2013
![Page 52: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/52.jpg)
2014
![Page 53: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/53.jpg)
2015
![Page 54: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/54.jpg)
2015
![Page 55: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/55.jpg)
2015
![Page 56: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/56.jpg)
![Page 57: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/57.jpg)
2016
![Page 58: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/58.jpg)
2016
![Page 59: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/59.jpg)
![Page 60: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/60.jpg)
2016
![Page 61: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/61.jpg)
2016
![Page 62: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/62.jpg)
2017
![Page 63: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/63.jpg)
2024
![Page 64: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/64.jpg)
![Page 65: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/65.jpg)
design to disrupt
![Page 66: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/66.jpg)
![Page 67: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/67.jpg)
WEEK
![Page 68: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/68.jpg)
![Page 69: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/69.jpg)
![Page 70: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/70.jpg)
![Page 71: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/71.jpg)
![Page 72: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/72.jpg)
![Page 73: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/73.jpg)
![Page 74: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/74.jpg)
![Page 75: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/75.jpg)
![Page 76: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/76.jpg)
![Page 77: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/77.jpg)
digital darwinism
![Page 78: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/78.jpg)
12
34
56
GDP
Time
Water
Steam
Oil
electricity
ICT
nibs
1771 1829
1875
1908
1971
Atoms Bits
![Page 79: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/79.jpg)
![Page 80: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/80.jpg)
![Page 81: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/81.jpg)
2008
![Page 82: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/82.jpg)
![Page 83: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/83.jpg)
![Page 84: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/84.jpg)
![Page 85: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/85.jpg)
![Page 86: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/86.jpg)
1996 2012 2012
Market Cap: $28B Market Cap: $1BBankrupt
Employees: 140,000 Employees: 17,000 Employees: 13
From lineair to exponential
![Page 87: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/87.jpg)
![Page 88: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/88.jpg)
![Page 89: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/89.jpg)
![Page 90: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/90.jpg)
![Page 91: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/91.jpg)
![Page 92: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/92.jpg)
![Page 93: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/93.jpg)
![Page 94: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/94.jpg)
virtual personal assistants
![Page 95: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/95.jpg)
Web of Agents2024
Web of the World2014
Web of People2004
Web of Pages1994
Low High
Low
High
10 trillion smart agents (2030)1 trillion sensors (2020)3 billion people (2014)1 billion websites (2014)
Wisdom/Knowledge/Information/Data
Volume/Flow of (Big) Data
![Page 96: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/96.jpg)
![Page 97: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/97.jpg)
![Page 98: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/98.jpg)
![Page 99: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/99.jpg)
![Page 100: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/100.jpg)
![Page 101: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/101.jpg)
![Page 102: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/102.jpg)
![Page 103: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/103.jpg)
![Page 104: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/104.jpg)
![Page 105: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/105.jpg)
![Page 106: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/106.jpg)
![Page 107: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/107.jpg)
![Page 108: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/108.jpg)
![Page 109: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/109.jpg)
![Page 110: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/110.jpg)
![Page 111: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/111.jpg)
![Page 112: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/112.jpg)
![Page 113: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/113.jpg)
![Page 114: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/114.jpg)
![Page 115: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/115.jpg)
![Page 116: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/116.jpg)
![Page 117: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/117.jpg)
![Page 118: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/118.jpg)
![Page 119: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/119.jpg)
0xbb9bc244d798123fde783fcc1c72d3bb8c189413
![Page 120: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/120.jpg)
“Biggest event in the history of our economy”
![Page 121: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/121.jpg)
![Page 122: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/122.jpg)
![Page 123: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/123.jpg)
C2M
M2C
B2M
M2B
B2C
C2B
B2B
M2MC2C
![Page 124: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/124.jpg)
the ANATOMY of fear
![Page 125: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/125.jpg)
![Page 126: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/126.jpg)
![Page 127: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/127.jpg)
![Page 128: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/128.jpg)
![Page 129: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/129.jpg)
![Page 130: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/130.jpg)
![Page 131: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/131.jpg)
![Page 132: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/132.jpg)
![Page 133: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/133.jpg)
![Page 134: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/134.jpg)
![Page 135: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/135.jpg)
![Page 136: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/136.jpg)
![Page 137: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/137.jpg)
![Page 138: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/138.jpg)
![Page 139: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/139.jpg)
conclusion
![Page 140: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/140.jpg)
![Page 141: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/141.jpg)
![Page 142: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/142.jpg)
![Page 143: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/143.jpg)
![Page 144: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/144.jpg)
![Page 145: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/145.jpg)
![Page 146: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/146.jpg)
![Page 147: Emerce Engage 2016 - Sander Duivestein (Sogeti)](https://reader031.vdocument.in/reader031/viewer/2022013004/58707d741a28ab57368b59d5/html5/thumbnails/147.jpg)