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Emergency Communications for Government
Strategies and Tools Brent Kastner, Chief Technology Officer March 2013
#GovD13 @GovDelivery @brentkastner
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Level Set: Terms
Emergency Notification System (ENS) Office of Emergency Management (OEM) Emergency Notification Mass Notification Digital Communications
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Digital Communications
Emergency Notifications
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Speed Accuracy Segmentation Ownership (OEM)
Build Outreach Interest Based
Ownership (PIO/Web)
Digital Communications
Emergency Notifications
Up-to-Date Contacts Multiple Channels Increased Reach
Efficiency/Effectiveness
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Effectiveness: What you can do now
• Have a system that allows you to collect critical contact information
• Continually collect stakeholder information (good & bad times)
• Utilize your system to ensure contact information is up to date • Multiple topics allow for non-emergency communications
• Consistent communications allow you to test accuracy of contact info
• Multichannel distribution leveraging latest in digital communications
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Efficiency: Government cooperation
• Cloud computing & the latest technology • Streamlined communications system allows for coordination
and shared services between other organizations
• City à County
• County à County
• County à State
• Department à Department
• Network with other government organizations
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“Our ROI is more lives saved and less property and fewer homes destroyed or damaged.” Eugene Luke Emergency Management Specialist, FEMA