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Emergency Power Products
ABP 2007-08 Strategy Session
Presentation
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Business Performance
IPS2006-2007
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Sales Performance 06-07 (10 Months actual + 2 Months proected!
Particulars JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
CUM10
Mont
hs.
Total10+
10Months
G!o"h
G!o"t
ho#$!last
Y$a!
"%th10+
G!o"th o#$!B&'($t
"%th10+
Last Y$a!0)*0 ,- /0 /)1 1,- 11 10 1,) 10 1 ), 1-1 /01 1/
B&'($t0*0
1-0 1-/) 1-/0 1, 1- -1 1)1 111 1, 11/ 11) 11/1 1))0
/2 2 ,2A3t&al0*0
10 1/) 1,, 1 / ) 1-, 1- 11 1, -010 -)00 1)1- 1,
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Product Wise Performance 06-07 ( By UnitsSl
T45$
Un%t 6%s$ D$al$! Sal$s Un%t 6%s$ R$ta%l Sal$s
7nst TotalD89 CTG JSR BSR SYL Total MSO RSC USC CSO JSO BSO
SSO
Total
1 Radiant 350 VA 319 105 105 132 45 706 350 315 100 69 17 12 16 879 7 1)
2 Radiant 550 VA 237 121 109 153 34 654 292 297 87 58 12 4 15 765 4 1,-
3 VLX 600 856 428 316 281 172 2053 1029 950 214 311 67 70 78 2719 61 ,/--
4 VLX 800 246 157 63 85 72 623 294 372 66 108 10 9 19 878 17 1)1/
5 IO 800VA Plus 19 12 19 6 8 64 63 66 14 22 4 4 3 176 3 ,-
6 !"T 1000 33 41 13 13 27 127 30 45 10 22 2 1 13 123 1 )1
7 #o$%&1400 VLX 153 71 41 27 74 366 186 217 26 44 3 12 16 504 12 //
8 IO 1400VA 20 77 3 9 27 136 83 144 30 49 4 3 11 324 24 ,/,
9 1500 ' 20 49 4 2 11 86 43 54 7 11 1 0 1 117 4 0
10 IO 2(5 )VA 17 20 2 3 13 55 93 120 28 13 1 5 9 269 11 --)
11 !u$* o 6 )VA 0 0 0 0 0 0 3 0 0 0 1 0 4 0 ,
12 !u$* o 10 )VA 0 0 0 0 0 0 0 0 0 0 1 0 1 0 1
13 +u% 400 VA 26 13 6 3 5 53 49 91 25 14 7 10 5 201 1 ))
14 +u% 600 VA 242 26 28 20 23 339 241 219 55 28 9 26 22 600 3 ,
15 600 ' 15 2 6 9 9 41 16 19 5 6 0 0 0 46 0 /
16 Volta 600, 129 70 50 154 55 458 168 237 42 59 14 2 26 548 9 101)
17 Volta 800, 150 53 53 57 37 350 109 142 18 61 9 5 32 376 1
18 Volta 1400, 32 86 5 15 29 167 38 43 13 4 2 0 7 107 6 /0
19 Pri$- 450 16 2 11 10 0 39 0 0 0 0 0 2 2 0 ,1
20 Pri$- 1250 4 6 1 3 1 15 0 0 0 0 0 4 4 0 1
"otal Sales #olume )-, 1-- /-) / , -- -0/, ---, ,0 / 1 1) /,- 1, 1)1-
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$nnual Ma%ntenance &ontract ((10 Months actual + 2 Months proected!!
7PS Ann&al Ma%nt$nan3$ Cont!a3t :AMC;
Pa!t%3&la!s JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN CUMUL. Total
A3t&al 0)*0 /0))00 0), )/11- )/0- ,/,0 10 0, 11)/101 111/1, 100,/ 11)),0 1,0/0 ) 10-11
B&'($t 0*0
0 11-)0 10-)0 )0,0 ,-0 -,00 -//0 11-00 /,,0 )00 -000 ,11/0 1,0-0 1/)-,,
A3t&al 0*0 /))0 //100 1000 ,/000 ,- -)100 )1/) //, 1,)/,1 1-)) 1)00000 1)00000 /)-10 11)-1
R$5a%!%n( < R$ %nstallat%on
Pa!t%3&la!s JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN CUMUL. Total
Last Y$a! 0)*0 1)-1) 101 00 1,///1 110,)0 11)0 1/110 1)0 0/- )11 )0 1,/)0 1/0- 1-
B&'($t 0*0 11,0 )11, )/-/ 1/101 1-/0- 1,)- 101-/ ,0/1- -,-)1 -1)) 1/1// 0), 1,
A3t&al 0*0 -000 -,)0 100 1))00 1/))00 1,0 1,)0 10)0 -0-- -/)00 -)0000 -)0000 ))) ))
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IPS Activities 06-07
End user act%'%t%es
Participated in City IT Fair 2006
Participated in BCS Computer So! 2006
Participated in Citta"on" Computer so!-2007
F#yers $istri%ution & '0000
Bi##%oard a## o)er $a*a City at +amadan 2006 T,C tar"etin" SSC SC Scoo# Fina#s .arria"e Season in Winter/
Ca%#e T, and F. +adio $
ealer $ct%'%t%es)
ttracti)e discount incenti)e scemes on 1uantity sa#es +aimafroo year#y )arious incenti)e scemes
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+l T.%- /acu% att !ul. Au +-% Oct o ,-c !an -* ar A%r a. !un- Total
+adiant Series3 4uminous India
1 Radiant 350 VA 2 R 280 300 350 300 250 200 150 200 250 300 350 400 500 -))0
2 Radiant 550 VA 2 R 400 250 250 200 200 150 100 100 200 250 300 350 350 00
Compu)erter ,45 Series 3 Source 3 4uminous India
3 VLX 600 2 R 500 1300 1300 1000 750 500 500 550 700 1000 1100 1200 1500 11,004 VLX 800 ,/ +in- a- 2 R 640 150 200 200 150 100 100 150 200 200 230 250 250 1/0
5 #&1400 VLX 2 R 1120 0 & 0 0 0 0 0 0 0 0 0 0 0
& Series 3 Sucre 3 ptronics
6 !"T 1000 2 R 800 50 40 30 20 20 20 30 30 40 50 60 80 ,0
7 1500 ' 2 R 1200 25 25 20 20 10 10 10 20 20 25 30 40 ))
8 600 ' 2 R 480 55 60 50 40 30 20 20 25 25 25 30 40 ,0
Premium Sine Wa)e Source 3 4uminous India
9 IO 800VA Plus 2 R 640 0 0
10 IO 1400VA 2 R 1120 200 250 200 180 150 100 150 180 225 225 250 250 -0
11 2(5 )VA 2 R 2000 50 60 50 50 40 30 50 50 60 60 80 100 /0
,o#ta Series 3 SU- um India
12 Volta 800 2 R 640 100 120 120 100 80 60 80 100 120 120 150 180 1--0
13 Volta 140, 2 R 1120 50 50 40 40 30 30 40 50 60 60 80 100 -0
i" Capacity 8um%o Source 9 4uminous India
14 !u$*o 6 )VA 2 R 4500 2 3 3 3 1 1 2 3 2(8 2(8 5 6 -)
12 !u$*o 10 )VA 2 R 7500 1 1 1 1 1 0 1 1 1(2 1(2 2 2 1)
Prime Series 3 Source 3 Po!er en
16 Pri$- 450 2 R 360 36 50 36 36 21 17 36 36 43 43 74 88 )1)
17 Pri$- 1250 2 R 100 31 45 36 41 26 17 36 41 43 43 64 88 )10
Total 00 /0, /) 1//1 1-) 11)) 1,)) 1// -0 -) -0, -)) 0,
*PS #ol $P 07-0,
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Business Performance
UPS2006-2007
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Sales Performance 06-07 (10 Months actual + 2 Months proectd!
UPS Sal$s Vol&=$ RDL
Pa!t%3&la!s JUL AUG SEPOCT
NOV DEC JAN FEB MAR APR MAY JUNCUM.
10Months
Total 10
MonthG!o"t
h
G!o"th
o#$!last
Y$a!
G!o"tho#$!
B&'($tLast Y$a!
0)*001 -1 - 11 1 1/- , - /- ,,0 )0
B&'($t0*0
/ -)/, -2
)2
12
A3t&al 0*0 1/ 1/ -, ), -) , ,11 ,, ), ),0 ))0 --0 ,-0
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Product %se Performance 06-07 ( y .n%ts!
SL T45$
Un%t 6%s$ D$al$! Sal$s Un%t 6%s$ R$ta%l Sal$sTotalSal$s
D89 CSO JSO BSO SSO Total MSO RSC USC CSO JSO BSO SSO 7nst Total
1RA UPS 1000VA
1/ , 1- 1 ,- 1 /1) , , , 10 10
RA UPS /00 VA ) -) 1 1-1 ,) ,/ 1 1 - / ))
- RA UPS 00 VA - , - 1 1,- 1 /)) ) 0 1, / 1- 1) 1,0
, RA UPS )00 VA 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1
Total Sal$s Vol&=$ 10 - -- 1 - - ), 1,) 1/ , 1 - 1, ) --0
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UPS Activities 2006-2007
Participated in City IT Fair & 2007
Participated in BCS Computer Fair-2006
+e"u#ar .a"aine d
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Sl T45$ /ul $ug Sep ct o' ec /an e3 Mar $pr May /un "otal
1RA UPS1000 VA
70 70 :0 :0 ;0 ;0
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Business Performance
,o#ta"e Sta%i#ier2006-2007
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Product %se Performance 06-07 ( y .n%ts!
VLS Sal$s Vol&=$ RDL
Pa!t%3&la!s
JU
L
AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
CUM10
Month
s
Total10+
G!o"$th %n10
Moths
G!o"th o#$!
lastY$a!
G!o"th
o#$!B&'(
$tLast Y$a!0)*0
,0 -, ,0 )) )0 ,- ,/ ) / -,1 ,1
B&'($t0*0
01 01 01 01 01 01 01 01 01 01 01 01 1/1 1)
*,02 *,/2 */2A3t&al 0*0
-) , 1 1 1 - 1) - 0 0 0 ,
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VS - Model Wise Sales ontri!"tion #$"l%0&-$"n%06'
Sl T45$
D$al$! Sal$s R$ta%l Sal$s
TotalSal$s
D89 CSO JSO BSO SSO Total MS RSC USC CSO JSO BSO SSO 7nst Total
1Ra%s$ )00V:1-0#*)#;
/ - - 10 0 , 0 / 1 , 0 0 , -
Ra%s$ )00V:/)#*)#; 1, 1- ) 1 0 ,/ -/ 1) / 1 ) 1-
-Ra%s$
1000V:1-0#*)#;
/ 1 0 , 0 1- 0 ) 0 0 0 0
,
Ra%s$1000V
:/)#*)#; 0 0 0 0 0 ) 0 0 0 1 10 1
Total Un%t Sol' - 1 / -0 0 / )/ 1 - ) - 1,- -0
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$ct%'%t%es one
Voltage Sta!ili(er Activities 2006-2007
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#oltage Sta3%l%9er #ol $P 07-0,
Sl T45$ J&l A&( S$5 O3t No# D$3 Jan F$> Ma! A5! Ma4 J&n Total
1 Ra%s$ )00 VA :1-0#*)V; )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 600
Ra%s$ )00 VA :/)#*)V; )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 600
- Ra%s$ 1000 VA :1-0#*)V; 0 0 0 0 0 0 0 0 0 0 0 0 ,0
, Ra%s$ 1000 VA :/)#*)V; /0 /0 /0 /0 /0 /0 /0 /0 /0 /0 /0 /0 60
Total )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 )0 -000
??Su%@ect to a)ai#a%i#ity
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ey An)ironmenta# ssumptions
:Co&nt!%$s 5o"$! '$=an' an' 3!%s%s (a5 %n %n3!$as%n( A33o!'%n( to =$'%a n$"s 5!$s$nt (a5 >$t"$$n '$=an'
an' ($n$!at%on %s a!o&n' 1/00M6. 6h%3h %s a o55o!t&n%t4 to %n3!$as$ =a!?$t.
:U!($nt %nstallat%on o@ 5o"$! ($n$!at%on &n%ts %==$'%at$l4 "h%3h 3an !$'&3$ th$ 5o"$! 5!o>l$= %n =ao! 3%t%$s.
:Go#t. %s 5lann%n( to %=5o!t h4'!o $l$3t!%3%t4 @o!= Bh&tan.
:Go#t. Al!$a'4 ta?$n st$5s to !$s&=5t%on o@ 3los$' 5o"$! ($n$!at%on &n%ts
:Co=5$t%to!s 3o=%n( &5 l%?$ s=all s%$ GAS ($n$!ato!s as 7NTRACO CNG ha#$ al!$a'4 o@@$!%n( s=all s%$ (as($n$!ato! 5!o#%'%n( .) 9VA an' h%(h$!.
:P!$s$nt an' &53o=%n( 5ol%t%3al s%t&at%on
:Glo>al "a!=%n( "%ll %n3!$as$ to '%(!$$ C th%s 4$a! an' s3%$nt%sts sa%' th%s 4$a! "%ll >$ th$ "a!=$st 4$a! %n last
10 4$a! @o! %n Ban(la'$sh.
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)!*ective - IPS
cie)e Sa#es ,o#ume of 27000 IPS
Tota# .ar*et Sie is '0000 (apro !it a "ro!t of 2'D
cicin" mar*et .ar*et Sare of >'D)!*ective - UPS
cie)e Sa#es ,o#ume of '=00 UPS
Tota# .ar*et Sie is 60000 (apro !it a "ro!t of 20D
rci)in" mar*et .ar*et Sare of ;D
)!*ective - VS cie)e Sa#es ,o#ume of =000 ,S
Tota# .ar*et Sie is 60000 (apro !it a "ro!t of 20D (+an"e of '00)s -
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Strategy +or ,PP
So#)in" Battery #ife cyc#e pro%#em
Introducin" ne! mode# )ariety !it presenta%#e out#oo* and attracti)e price/
Introducin" te products to a## #e)e# of customers #i*e $ea#er +etai#er And Users
Institution and or"aniations etc/
Increasein" capacity )ariety of products to "ain a## income #e)e# customers
.a*e te perfect demanded product a)ai#a%#e at appropriate time/
Create a !in !in situation for customer !it attracti)e offers
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ro!t $ri)ers3
Win !in situation in pricin" comparin" to te competitors Impro)in" te %attery #ife cyc#e !ic %ecomin" a )ery critica# issue Impro)in" te after sa#es ser)ice 1ua#ity in contet of time frame/ Startin" fter sa#es ser)ice form $ea#er end a#so .a*in" a## cate"ories a)ai#a%#e in time to fu#fi## te demand of te dea#ers
and end users/ ttracti)e Campai"n Sine !a)e tecno#o"y campai"n Try !it principa# to "et te sine !a)e IPS !it UPS mode/ i"#i"tin" te !ide ran"e of products to te peop#e/ Usin" present c#ients to "et referra# customer/ Introduction of economy mode# UPS in te 600, E
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Press d & $e)e#op ne! press ad and increase te fre1uencies/ T,C & Te#e)ision commercia# to %e aired
Consumer Promotion & 4aunc at #east 2 consumer promotion %et!eenu"07 & Sep06 E pr0:7 & 8un0:
$ea#ers & cti)ate dea#ers in $a*a Citta"on" +a@sai u#na ESy#et for IPS Sa#es/
Ta" GAasy Pay +e"iona# Pro"rams & 4aunc re"iona# pro"rams Pursue sa#e !it 4eadin" +ea# Astate $e)e#opers Product $e)e#opment & 4aunc of ,o#ta 600$ 600 ,o#ta :00$
- $e)e#op He! Press d
- He! $isp#ay Stand for +etai# Units E
Se#ected $ea#er ut#ets
ro!t $ri)ers3
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;% datin and $onitorin IP+ #usto$-r ,ata /as- onitor A# actiiti-s in # ++O ont
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ro!t $ri)ers
Tender Business +oad So!s at I$B A#epant +oad Uni)ersities Corporate ffices etc/ Specia# Promos for ,endors r"anie .eet te ,endors Pro"ram ppoint ,endors3
- $a*a 3
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r"anie .eet te ,endors Pro"ram
An#ist te product in different o)t/ r"aniations Hs Financia# Institutions$ia"nostic Centers etc/
ppoint ec#usi)e )endors in $a*a Citta"on" Sy#et Bo"ra u#na
To $e)e#op Press d
d in Computer re#ated ma"aines to %e "i)en
rran"e for "i)ea!ays $e)e#op and arran"e disp#ay stand and dan"#er
Participate in re#ated fairs and sponsorin" e)ents
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S" $nalys%s
,PP
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Strength
/rand I$a- id- ran- o= $od-ls
-ll -?ui%%-d s-ric- ors
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akn ss
No manufacturing / assembling plant Training & Development No service team attire After sales service through dealers not upto mark
Inadequate market information Price sensitivit
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)ort"nity
Po!er crisis stren"tenin"
Po!er cuts )ery i" in rura# areas
Brin" outside $a*a customers under .C
pportunity !it +ea# Astate $e)e#opers
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./reat
&heaper %n'erters from &h%na : *nd%a are enter%ng %n to the mar;et
Some dealers are sell%ng local made *PS
o't? %n the power sector
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S" $nalys%s
UPS
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Strength
/rand I$a- Adanc-d +o=tar- T-c
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Weaness
4imited product ran"e
Price sensiti)ity Ho o!n out#et at Computer .ar*ets
Credit system
Wea* in tender %usiness due to product specification
Ho o!n assem%#in" p#ant
Inade1uate mar*et information
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Opportunity
pportunity for Corporate E institutiona# sa#es
pportunity in te medica# E Te#ecommunication sector
Ban"#ades enterin" in to Information Super i"!ay (Su%marine Ca%#e
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Threat
V-ndorDs %a.$-nt %roc-dur-
Aaila*ilit. o= c
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.a@or cti)ities 07-0:
4auncin" 8um%o IPS Separate He!spaper d i"#i"tin" Sine !a)e
Bi##%oard a## o)er te country
Continuous ad contact !it Ca%#e Het!or*
Periodic T,C
He!spaper $ tar"etin" te +amadan and eams
Periodic end user scemes He! dea#er scemes in Ho) - 8an
UPS $ in 2 .ore computer ma"aines
He! ad)ertisement for UPS and ,S
,endor sa#es promotion of UPS and ,S
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./an 1o"