Outi Ugas The Natural Step / Natural Interest Oy
Emerging Design Practices, 29.8.2014 Aalto University
VISUALIZATIONS - for simple decisions - For complex decisions - Culture + context sensitive - Works if it works where it’s needed to work - Sketches (drawings) better than cool graphics You as a designer: - facilitate, ask, take risks - Image = metaphor = power
IMAGES THERE’S ALWAYS BEEN….
- Tools for increasing understanding - Tools for shared understanding & goals - More immaterial the decision is, more
important it is to have good visualizations
UNDERSTANDING - Visual / auditive / tactile - Learning by doing - Gives a solid ground for decision making
URBAN PLANNING - Decision that has a visual core. - Would be impossible to do without images - Everything has a meaning (shapes, colors,
patterns). - You can change the decision by changing the
design of the images.
INFORMATION DESIGN / OPEN DATA
- New applications of location data - Open data à all the commons should be open
KASVUNVARA TOOL BOOK
- Service design tool book for small enterprises. The process based on Natural Step Framework
+ EXAMPLES • Siivouspäivä: http://siivouspaiva.com/fi_FI/myyntipaikat.php • Helsinki Region infoshare: http://www.hri.fi • InterfaceFLOR case study:
http://www.naturalstep.ca/sites/default/files/case_study_interface.pdf • HSL Matka-aikakartta (travel time map): http://mak.hsl.fi/index.html • Kasvunvara e-book: www2.proagria.fi/nettilehdet/kasvunvara/kirja/
More information on The Natural Step: www.naturalstep.org