Emerging Market Applications
EV-DO Broadband
Richard TanDeputy CEO, Smart Telecom
18th June 2010
Smart Mobile Broadband
•• Quick Facts:Quick Facts:
– Smart first launched its Mobile Broadband EV-DO service in November 2008 covering Greater Jakarta area in Indonesia.
– The launch of EV-DO Rev. A services was acknowledged by the Indonesia Museum of Record (MURI) as the first EV-DO network in Indonesia.
– Within a year, Smart expanded EV-DO Rev. A services to over 29 Cities nationwide.
– In January 2010, Smart launch the world’s first EV-DO Rev. B service commercially, again acknowledged by the Indonesia Museum of Record (MURI).
– Today, Smart Mobile broadband offers a wide range variety of EV-DO devices; including USB Dongles, Routers, Netbooks, Smartphones and Blackberry.
– Smart Mobile Broadband Subscribers has grown rapidly, from 5K subs in Q1 2009 to 163K subs in Q1 2010 (2300%).
Integrity Positive Attitude Commitment Continuous Improvement Innovative Loyal
Smart Mobile Broadband grew rapidly with expansion of coverage
Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
163Ksubs
163Ksubs
Jogja, Surabaya &
Bali
Jogja, Surabaya &
Bali
MalangMalang
Jakarta, Bogor,
Tanggerang Bekasi, Depok
Jakarta, Bogor,
Tanggerang Bekasi, Depok
BandungBandung
Medan, Kediri, Tulung Agung,
Salatiga, Gresik, Solo. Semarang.
Medan, Kediri, Tulung Agung,
Salatiga, Gresik, Solo. Semarang.
Lampung, Cirebon
Lampung, Cirebon
Tegal, Pekalongan, Purwokerto,
Cilacap, Magelang.
Tegal, Pekalongan, Purwokerto,
Cilacap, Magelang.
Palembang, Madiun
Palembang, Madiun
Today, Smart Mobile Broadband is alreadyavailable to an addressable market of 35 million
Coverage EVCoverage EV--DO Rev A DO Rev A 1.1. JabodetabekJabodetabek2.2. BandungBandung3.3. SemarangSemarang4.4. YogyakartaYogyakarta5.5. SoloSolo6.6. SurabayaSurabaya7.7. BaliBali
Coverage 1X
Coverage 1X & EV-DO
8 Medan8 Medan99 PalembangPalembang1010 Bandar LampungBandar Lampung1111 MalangMalang1212 KediriKediri1313 TulungagungTulungagung1414 GresikGresik1515 SalatigaSalatiga
16 Madiun16 Madiun1717 TegalTegal1818 PekalonganPekalongan1919 PurwokertoPurwokerto2020 CilacapCilacap2121 MagelangMagelang2222 CirebonCirebon2323 KudusKudus
24 Jember24 Jember2525 BinjaiBinjai2626 GarutGarut2727 SukabumiSukabumi2828 TasikmalayaTasikmalaya2929 Tebing TinggiTebing Tinggi
Coverage EVCoverage EV--DO Rev BDO Rev B : : BaliBali
Integrity Positive Attitude Commitment Continuous Improvement Innovative Loyal
The growth was supported with a series ofproduct campaigns
Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
QoS Packages Launched
QoS Packages Launched
Indocomtech 2008
1st EV-DO Rev. A Launched
Indocomtech 2008
1st EV-DO Rev. A Launched
Indocomtech 2009
1st Windows Phone EV-DO
Launched
Indocomtech 2009
1st Windows Phone EV-DO
Launched
Mega Bazaar 2010
1st Blackberry EV-DO Launched
Mega Bazaar 2010
1st Blackberry EV-DO Launched
Mega Bazaar 2009
Unlimited Bundling Launched
Mega Bazaar 2009
Unlimited Bundling Launched
Indonesia Cellular Show 2009
Netbook Bundling Launched
Indonesia Cellular Show 2009
Netbook Bundling Launched
Bali, 1st EV-DO Rev. B
Commercial Launched
Bali, 1st EV-DO Rev. B
Commercial Launched
14k subs14k subs
36k subs36k subs
163Ksubs
163Ksubs
TVC AdDec 09 – Jan 10
TVC AdDec 09 – Jan 10
110K subs
110K subs
PRJ EXPOPRJ
EXPO
The growth was also driven by innovative product offerings
Q1+Q2 Q4-‘09Q3 – ‘09 Q1-’10
Nexian RE251Modem Router
Jul 09
Jul 09
Jun 09
Feb 2009
Jan ‘10
Q2-’10
Prepaid: 999K ;Unlimited Platinum 30DPostpaid: 150K/Mo ; Unlimited Platinum 12 MoPrepaid 888K, unlimited platinum 100D (Apr 10)
Prepaid: 1878K ;Unlimited Ultimate 30DPostpaid: 299K/Mo ; Unlimited Platinum 12 Mo
Prepaid: 3999K ;Unlimited Ultimate 100DPostpaid: 299K/Mo ; Unlimited Platinum 12 MoPrepaid Indocomtech: 4188K ; Unlimited Ultimate 12 MoPostpaid Mailer: 3000K ; Unlimited Silver 12 Mo
Prepaid: 768K ;Unlimited Platinum 100D
Prepaid: 1299K ;Unlimited Ultimate 100DPostpaid-1: 175K/Mo ; Unlimited Platinum 12 MoPostpaid-2: 275K/Mo ; Unlimited Ultimate 12 Mo
NetbookOlive X-107
EV-DO RouterVertex VW240
ZTEAC2726 + Haier CE100
Axesstel MV140
Modem AC2726iApr ‘10
Prepaid: 888K ;Unlimited Ultimate 100DPostpaid:150K/Mo ; Unlimited Platinum 12 Mo
Device bundles
Q1+Q2 Q1’10Q4’10 Q2 ‘10
Dec 2009
Dec 2009
Nov 2009
E651Touch Screen EV-DO phone
Jun ‘10
Prepaid: 5988K ;12 Mo BB Service + Platinum
Prepaid: 2700K ;Unlimited Platinum 100DSMG Program: 2350K; Starter Pack OnlyMegabazaar:1899K, SP Only
E329Dual On EV-DO phone
N75EV-DO phone
BB Curve 8330
Prepaid: 1360K ;Unlimited Platinum 100DPrepaid: 999K ; Platinum 100GB 30 days (June)
Prepaid: 999K, Platinum 100GB 30 days
Mar 2010 BB Tour 9630
Prepaid 4,799K, 30 days BIS HebatPrepaid 4M, 90 days BIS Hebat (May)
The growth was also driven by innovative product offerings
Handset bundles
Application Traffic Analysis
Popular Websites
Integrity Positive Attitude Commitment Continuous Improvement Innovative Loyal
Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
This has led to acknowledgement both by market and media
Golden Ring
Award 2010,
Word of Mouth Award 2010,
Broadband 2009,
MURI Record of Indonesia
MURI Record of Indonesia
Broadband 2008,
NPL Award 2010,
14k subs14k subs
36k subs36k subs
163Ksubs
163Ksubs
110K subs
110K subs
1. Net Promoter Loyalty Award 2010, NPS Excellence for category internet Broadband.
2. Word of Mouth Marketing Award 2010, Category Mobile internet Services (SWA Magazine)
3. Golden Ring Award 2010, The best Mobile Internet Services
4. The First Operator in the world Launching EV-DO Rev. B Service in Commercial Environment, Bali January 2010. By Museum Rekor Indonesia MURI
5. Gadget Award 2009, The Most Innovative CDMA Operator for Product Blackberry.
6. Broadband Award, The Best CDMA EV-DO Broadband.
7. The First Operator in Indonesia Launching EV-DO Rev. A year 2008, MURI Award.
8. Gadget Award 2008, Exclusive Appreciation.
Thank You