![Page 1: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/1.jpg)
Primary Research
ReflectionsName: Emma WalkerCandidate Number: 1252Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135
![Page 2: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/2.jpg)
Evidence of my questionnaire
![Page 3: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/3.jpg)
60% of the people who filled out my magazine were between the ages of 14-17, 10% were between 18-25 and 30% were 30+. 70% were female and 30% were male. 40% chose pop music as their preferred music style.
![Page 4: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/4.jpg)
50% said they would expect the cover of a pop magazine to be bright and bold and the other 50% said they would expect the cover of a pop magazine to be busy with pictures and writing.The most popular colour suggestions were bright colours, pinks and purples and blues.
![Page 5: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/5.jpg)
When asked to choose promotions/ offers that would appeal to fans of a pop music magazine and encourage them to purchase the magazine, a chance to win festival tickets gained 60%, a CD gained 20%, a poster gained 30% and other gained 10% and a music download was suggested in other. 70% of the people who completed my survey buy magazines not often, and the other 30% buy them monthly.
![Page 6: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/6.jpg)
When asked what they look for in a pop music magazine, latest songs gained 50%, latest artists gained 40%, stories about and interviews with popular artists gained 70%, and other gained 10% and new music charts was suggested in other.
![Page 7: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/7.jpg)
When I asked would you be prepared to enter your story about festivals or music experiences of your own into your favourite magazine, ‘yes, as long as it is kept private’ gained 10%, ‘yes, I would like to have my story in the magazine’ gained 20%, ‘no, but I would like to read other’s stories gained 70% and ‘no, I don’t think that should be a sector in a magazine’ gained 0%.
![Page 8: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/8.jpg)
60%
10%
30%
What is your age?
14-1718-2526-2930+
This shows that most of the people who filled out my questionnaire were teens which is good as my target audience includes teens of these ages.
![Page 9: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/9.jpg)
70%
30%
What is your gender?
FemaleMale
Most of the people who filled out my questionnaire were females, this is good as my target audience is females therefore I can gain advice for what females like.
![Page 10: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/10.jpg)
40%
20%
20%
10% 10%
What is your preferred music style?
Pop musicRock musicClassical musicR&B musicRap musicOther
My magazine is a pop music magazine and the majority of the people who filled out my questionnaire prefer pop, this will allow me to gain and develop ideas relevant to my magazine based on the audience’s preferences.
![Page 11: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/11.jpg)
50%50%
What would you expect the cover of a pop magazine to look like?
Plain and simpleBright and boldBusy with pictures and writ -ingOther
This allows me to gain an accurate conception of what my potential audience would be attracted to in the front cover.
![Page 12: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/12.jpg)
13%
13%
13%13%
33%
7%7%
What colour theme do you think a magazine targeted at females should have?
PurpleRedBright coloursLight/pastel coloursPinkOrangeYellow
This means I can know what sorts of colours I should include in my magazine in order to attract my target audience.
![Page 13: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/13.jpg)
21%
57%
14% 7%
What promotions/offers would appeal to a fan of a pop magazine and encourage
them to purchase the magazine?
A PosterA chance to win festival ticketsA CDOther
This gives me an idea of the sorts of promotions/offers I should have available in my magazine which would be of interest for the readers.
![Page 14: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/14.jpg)
30%
70%
How often do you buy magazines?
WeeklyMonthlyNot oftenOther
This gives me an idea of how frequently my magazine should be released according to when people buy them.
![Page 15: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/15.jpg)
29%
24%
41%
6%
What do you look for in a pop music magazine?
Latest SongsLatest ArtistsStories about and interviews with popular artistsReaders sent in personal storiesOther
This helps me to decide what content I should include in my magazine which my target audience would be interested in reading and will make them want to purchase the magazine.
![Page 16: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/16.jpg)
25%
38%
38%
Which of the following would appeal to you more?
Female artistsMale artistsBands/groupsOther
This helps me to decide what artists I should include most or have as the front cover stars on my magazine.
![Page 17: Emma walker primary research - evaluation template2](https://reader036.vdocument.in/reader036/viewer/2022070600/589b72081a28abdd258b64b5/html5/thumbnails/17.jpg)
10%
20%
70%
Would you be prepared to enter your story about festivals or music experiences of your
own into your favourite magazine?
Yes, as long as it is kept privateYes, I would like to have my story in the magazineNo, but I would like to read other's storiesNo, I don’t think that should be a sector in a magazine
This helps to give me a clear indicator of whether this section would be popular in my magazine.