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Salesforce.com Employer Branding

NCHRA Talent Management Conference

Scotty Morrison

Director, Global Recruiting Programs & Marketing

July, 2010

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About Me

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About Salesforce.com

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How do I define the Employer Brand?

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We don’t own the brand. Our customers do.

TYPE Brand the experience

Brand the Experience.Experience the Brand.

TYPE - Brands of the future

The great brands of the futurewill not be about products,

but about interactive culturesaround which people resonate.

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How have we executed it (programs)

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RSS Feeds/Alerts, RSS Feeds/Alerts, Tagging, Tagging,

Opt-ins, Chat, Opt-ins, Chat, SEO/SEMSEO/SEM

Extending the Brand in the Cloud

Blogs, Microblogs—Blogs, Microblogs—Twitter, YouTubeTwitter, YouTube

Social Networks:Social Networks:LinkedIn, Facebook,LinkedIn, Facebook,

Xing, NingXing, Ning

MobileMobile

Careers SiteCareers SiteCRMCRM

Joining the Conversation

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How have we measured it?