Download - Empowered PhXX Meeting Notes
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Between 2002 and 2012, the number of women-owned businesses in the U.S. increased at a rate of 2 1/2 times the national average and employment in women-owned businesses grew at a rate of 4 1/2 times the rate of all businesses.
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Women are the fastest growing demographic of business owners in the country in increasing diverse fields.
– NWBC, 2016
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Women Business Owner Profile• Has on average $1.1 million in total net
worth• Has a college degree or higher• 71% say they will grow within the next
year• 78% of women business owners volunteer
regularly• 86% say that they will go to business
colleagues, friends or peers in order to make business decisions about products or services for their company
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The Value of Diversity • They pay their employees better with more
benefit options• Women build more sustainable businesses• They engage and support their community • Women entrepreneurs have higher levels of
innovation than their male counterparts • They bring diverse view points and values• Women owners regard ‘respect’ and ‘ethics’
as pivotal dimensions of their brand decision making process.
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Women…• Receive 60% of undergraduate degrees and 60% of
graduate degrees
• 36% of business owners
• Control household spending decisions and have $11.2 trillion in spending
• Driving innovations that meet previously unmet needs and bring new values to business
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- The Business Journals, SMB Insight 2015
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Successful startups have 2x as many women in senior roles than unsuccessful companies.
- Fortune, 2012
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How many women business owners are
in Phoenix?
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In 2015, Phoenix fell 2 spots in the Kaufmann StartUp index from 12 -> 14
10 of the 12 cities above us are located in the top 5 states for growth in women business ownership.
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All Male Non- Hispanic Female
All Female Hispanic Female
$0 $100 $200 $300 $400 $500 $600 $700 $616
$156 $132 $50 Th
ousa
nds
Arizona Sales Receipt Gap
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Thou
sand
s
All Female
Effect of Closing the Gap in Arizona
All Male
Effect of closing the gap in 2015
GSP would have increased by
$105.2 Billions, 36% of GSP
in 2015 ($295.5
Billions).
$616
$132
$484
CLOSING THE GAP IN AVERAGE RECEIPTS PER
INDIVIDUAL BUSINESSES
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The Solution
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Comprehensive Research Analysis
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Reviewed National Best Practices
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Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources.
Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a
10% increase in jobs created by those businesses over the next three years.
Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses.
That 10% increase represents 91,000 additional jobs in PhXX in 3
Years
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Marketing To PHXX• Innovate past Pink and Women marketing• Unique approach required to break
through noise• Sensitive to “othered” seclusion• Independent spirited• Engage and show leadership in the
community
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What is next?Phoenix’s largest market research and communication campaign of women
business owners to date.
Surveys Focus Groups Report and Communication
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Get Involved• Attend the next Empowered PhXX
Meeting
• Post on social media using #ThisisPhXX
• Sponsor an action initiative
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