Download - Empowering Advisory Board Members
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Empowering Advisory Board Members
Storytelling: Advocating for Extension
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Tell Me a Story
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Learning Goals• Identify three reasons for telling stories to
advocate for Extension• Identify six types of stories• Develop a story to advocate for Extension
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"Tell me a fact and I'll learn. Tell me the truth and I'll believe. But tell me a
story and it will live in my heart forever."
- Indian Proverb
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Storytelling Helps• Pass on traditions• Train, mentor &
coach• Empower• Recognize others• Spread the word• Have fun• Recruit• Market & advocate
• Develop managers• Introduce people• Start a meeting• Illustrate a concept• Get a point across• Begin a
conversation• Manage change
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Storytelling Themes• Mistakes and failures• Unexpected opportunities• Risks and rewards• Choices and consequences• Lessons learned• Obstacles and challenges• Advice from a mentor• Someone who inspired me
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Storytelling Criteria• Tell something that the listeners’ may not
know• Have a clear and persuasive message• Avoid content that is arrogant or self-
serving• Avoid sarcasm and negative comments• Avoid preaching
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Storytelling Criteria• Use an identifiable concept• Relate to a current issue• Communicate empathy or understanding• Start a conversation• Include humor
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Types of Stories• Who I Am Stories • Why I Am Here Stories • My Vision Story• Teaching Stories• Values in Action Stories• “I know what you are thinking” Stories
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Storytelling Tips• Tell a personal story• Use books, fables, fairy tales & events• Tell a story about someone else• Be honest. • Be since.• Include a beginning, middle & end• Make the story visualize
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Storytelling Tips• Incorporate the five senses into your• Make eye contact and gesture naturally • Pause• Speak clearly and breathe normally• Practice telling your story out loud. • Use a story only when it is appropriate. • Create a bridge to the main message.
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Learning ApplicationDeveloping Your Extension Advocacy StoryPart I – Share a story about:• Someone who influenced you• How you became an Extension leader
Part II - Write Your Extension StoryPart III - Tell Your Extension Story
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Summary
When you understand the reasons for telling stories and when you know what types of stories to tell you can begin to
develop your personal Extension advocacy story.