Transcript
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Empowering Your Employees to Become Data Scientists Pays Off in a Big Way
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Digital Marketing Strategy Framework
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Digital Marketing TAM (Millions)
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Phases of Data Empowerment
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Jack Woolley’s Story
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Millions From Twitter
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SEO Traffic and Revenue
• Identified 27 new buzzwords
• Generated incremental traffic and revenue• Increased SEM campaign
impressions by 27.5% • Provided ~8% of total
campaign orders and revenue
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Subject Matter Experts
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Social Net Advocacy
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Social Targeting
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Personas to a New Level
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Rich Targeting
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Phases of Data Empowerment
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